Donate Now – The Workings of a Successful Nonprofit Call To Action

Chances are, your nonprofit has its own emotional and engaging story that causes people to donate. Chances are, you can create a quality call to action that gets people to take that step. What is it that makes some nonprofit’s call to action cause us to click off the page while others fill […]

Taking Notes From 2015’s Best Nonprofit Marketer

Upon receiving the title, “Best Nonprofit Marketer” of 2015, Ettore Rossetti reflected, “It just takes one innovative idea to transform an organization” (American Marketing Association Foundation). Rossetti leads the charge for Save the Children‘s marketing and fundraising. Once you scroll through their multiple social platforms and read about their innovative fundraising strategies, you […]

Is Your Nonprofit Blogging? Why You Should Get Writing

“Marketing without a blog is like holding a wine tasting without the wine. Your blog is that hero ingredient that gets people raving about you.” – Amy Butcher, MarketingProfs We all know that if you can get people to rave about your nonprofit, they will probably support it if not also promote […]

Nonprofit Content Marketing: Metrics to Track and Tools to Get Started

When it comes to nonprofit marketing, storytelling should be #1.  Stories + your mission are the common thread that connects staff, donors, volunteers and the general public. Because of this, content marketing should always be a part of your strategy. According to Content Marketing Institute, 61% of nonprofit marketers use content […]

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5 Ways Nonprofits Use Pinterest

If you haven’t considered Pinterest as a possibility in your nonprofit marketing strategy for 2016, you might want to think again. It’s the 3rd most popular social network available, yet many of us overlook it as we assume Facebook and Twitter are more worth our time. We’ve found plenty of nonprofits that view Pinterest […]

Year-End Social Publishing – 5 Step Guide for Nonprofits

Here we go again: another year’s end on the horizon and a bit of anxiety as we realize how much more we have yet to accomplish. A recent webinar by a notable nonprofit marketing strategist, John Haydon, gave us some insightful tips and tricks on how to stay on top of your goals. Specifically […]

Audience Persona Development: A Guide from ArcStone

The development of personas is crucial in web design and marketing strategy, yet it is often overlooked. We put so much time and energy into producing content, keeping our social media accounts active and driving traffic to our site, but do we even know if our efforts are effective for our audience? Or better yet, if any of […]

Prepare for #GivingTuesday in 7 Steps

Before the big day arrives, you can prepare for Giving Tuesday early. Read on for 7 steps to take now that will help you out down the road. Plan out a social media strategy, keeping in mind that hashtags and imagery can increase click-through rates, especially those that include #GivingTuesday. First create […]

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Nonprofits Market to Millennials, Part 2

In part 1 we discussed the profound impact millennials can have on your nonprofit. Knowing how to cater your nonprofit’s programs and projects to appeal to millennials was in part one, but knowing how to show them what you’re doing in the first place is perhaps an even greater feat. Read on for the […]