repeat-donors

5 tactics for turning one-time donors into repeat donors

Many nonprofits show appreciation to repeat donors. First-time donors, however, can be met with little more than an automated thank you email. Feeling a lack of appreciation, these first-time donors may be reluctant to donate again. A common reason is that nonprofits want to devote their resources and attention to […]

utm-parameters

Why your nonprofit should use UTM Parameters to track campaigns

Several nonprofits we work with are just starting to take advantage of all the data Google Analytics offers. Once they do, they realize just how valuable it is and how much more quickly they can make informed decisions. To keep you on top of the latest in digital marketing, we […]

nonprofit-newsletter-tips

5 must-follow nonprofit newsletter tips to increase reader engagement

You can do a lot of website optimization and social media work to get people to pay attention to your nonprofit online, but nothing works quite like your email newsletter. Email is still seen as one of the best methods for converting web traffic into sales—or in your case, donations, […]

Nonprofit website design tip: Outsource your content entry

Nonprofit website designs are a big undertaking, especially given your limited budget and small, busy team. That’s a big reason most nonprofits tell us they’ll manage their content entry, meaning they’ll transfer their page content, blog posts, media and other files themselves. Sounds easy, right? When we hear that we […]

content-marketing-for-nonprofits

A simple guide to content marketing for nonprofits.

With each nonprofit client that comes through ArcStone’s doors, we encourage them to either start a blog or give their existing blog more attention. Now, we wouldn’t risk wasting nonprofit’s already slim budget and tight schedule if we didn’t truly believe in the value of content marketing. But at points, […]

nonprofit-blogging-mistakes

Nonprofit blogging mistakes you might be making (+ how to stop)

Besides ensuring you have user-friendly forms for donors and volunteers, the digital strategists at ArcStone would argue that having a well-executed blog is the best thing your nonprofit can do in terms of your website. Unfortunately, nonprofit marketers get so busy that blog posts get written hastily, whenever there’s a […]