Although the school year or start to a new season can be rejuvenating for some, it can cause others to need some serious creative inspiration. I recently took a trip to Europe, starting my fall off with more umph than ever before. Looking around such innovative cities – namely Berlin and Amsterdam – I returned with a fresh perspective on my marketing work. Upon doing some further digging to see what others were saying, I discovered some concrete ideas to support these creative juices. Here’s a few to consider applying to your nonprofit marketing work.
1. Reflect: Why should people care?
There is so much content out there already. So many creative minds promoting their brands. How can you step out in front of the rest?
I received advice on my plane ride home from Amsterdam, from an architect. The following can be applied to any creative effort, but for our purposed think of your nonprofit:
First, reflect on what’s out there. What’s working for other nonprofits? How are they approaching a marketing trend or new social media platform?
Then, ask yourself how you can take these ideas and improve upon them. How can your nonprofit make people care? Why should people care?
Thinking about this last question can bring you back into focus when your ideas get murky. If you don’t know why you’re working on such and such marketing campaign, how can you expect people to care about it?
2. Focus: Where are you applying your ideas?
Seeing as people can skip over your ads and choose to ignore you as much as they want, it’s not enough to produce a creative marketing ad, blog or image. You have to look at where your ad is and what makes it useful to someone. Then adapt your ideas to that context. See an example below or read more in this post on Medium, “Rethinking creativity in marketing.”
3. Represent: How can your brand be the center of your marketing?
Just as many people love tourist attractions like the Berlin Wall and the I Amsterdam sign, they love identifying with recognizable, important pieces of culture. This is where branding, at its core, comes in. People like to be a part of a brand like Nike or showing that they took part in a cause like fighting cancer. Read more about creative branding and how this works in the post, “Work with creatives to get your branded content noticed.”
If your nonprofit can keep your brand and goals consistent and clear, volunteers, donors and users will more likely be proud to be a part of it. When you are working to find a creative solution to your marketing, always come back to how it reflects on your brand. This will give you some helpful parameters when you are revamping your creativity.
If you’re still looking for ways to get more creative this season, consult with our team – leave us a message here to let us know what your project is and we’d be excited to help!