Fundraising

4 fundraising metrics to start prioritizing (and 4 to stop worrying about) [Infographic]

fundraising-metrics

Fundraising can be all-consuming for your nonprofit. Yes, it’s all about the cause, but we also know how much of a nonprofit’s day-to-day functioning revolves around a budget.

A common temptation is to put all your energy to continue to grow this budget, but a wise guy once said, “you are what you measure.” When it comes to fundraising, measurement matters.

Knowing this, a recent email subject line caught my attention, “Fundraising Metrics You Should Care About.” It made me pause, as it seems like there’s sometimes too many numbers to track – could we be overlooking some of them?

The headline was from Brady at re:charity. His post featured four metrics nonprofits often waste their time on and then four that are often neglected. If you take the latter four and really study them, this could have a great impact on your nonprofit long term.

We decided to take this post and illustrate the points through an infographic. See the full infographic by clicking on the preview below – Fundraising Metrics Your Nonprofit Should Care More About: