donor-lead-scoring

Donor lead scoring: How to focus your fundraising outreach efforts

It’s likely your nonprofit is casting a wide net to find the perfect fit as supporters of your organization. However, we’d all rather spend our precious time communicating with supporters that are an ideal fit. For example, a dreamy donor would likely be someone who feels passionate about your cause, […]

How charitable donations can be a wise financial strategy

If you’re working at a nonprofit, you’re well aware that year-end Giving Season is well on its way. As you aim to pull on the heartstrings of donors so they feel inclined to give their extra income to your cause, you may want to key in on another aspect of […]

donor-retention-CRM

How investing in a nonprofit CRM can increase donor retention

The choice regarding whether or not to invest in a CRM for your nonprofit is a tough one. They are expensive systems in terms of monthly subscription rates alone, but on top of that, they take training and implementation time. We actually deep dive into questions to ask if you’re […]

nonprofit-crm

Is it time for your nonprofit to invest in a CRM?

For starters we should put this out there: we can’t answer the question above for you. Only your team knows where you’re at when it comes to bringing in new donors and managing current contacts. Only your team can assess whether or not a CRM tool is worth its weight […]

repeat-donors

5 tactics for turning one-time donors into repeat donors

Many nonprofits show appreciation to repeat donors. First-time donors, however, can be met with little more than an automated thank you email. Feeling a lack of appreciation, these first-time donors may be reluctant to donate again. A common reason is that nonprofits want to devote their resources and attention to […]

utm-parameters

Why your nonprofit should use UTM Parameters to track campaigns

Several nonprofits we work with are just starting to take advantage of all the data Google Analytics offers. Once they do, they realize just how valuable it is and how much more quickly they can make informed decisions. To keep you on top of the latest in digital marketing, we […]

nonprofit-newsletter-tips

5 must-follow nonprofit newsletter tips to increase reader engagement

You can do a lot of website optimization and social media work to get people to pay attention to your nonprofit online, but nothing works quite like your email newsletter. Email is still seen as one of the best methods for converting web traffic into sales—or in your case, donations, […]

Nonprofit website design tip: Outsource your content entry

Nonprofit website designs are a big undertaking, especially given your limited budget and small, busy team. That’s a big reason most nonprofits tell us they’ll manage their content entry, meaning they’ll transfer their page content, blog posts, media and other files themselves. Sounds easy, right? When we hear that we […]