WordPress and Nonprofits | Next in Nonprofits Podcast

Recently I had the opportunity to sit down with Steve Boland of Next in Nonprofits to discuss WordPress. I loved this topic because the landscape of website CMS’ is quite confusing, but WordPress can be a great choice for most nonprofits, regardless of size or budget. A few of the […]

Nonprofit-Website-Design-MENTOR

A shared WordPress framework cuts costs for MENTOR and affiliates

The ArcStone team originally sat down with MENTOR MN (formerly the Mentoring Partnership of Minnesota – MPMN) at the beginning of 2016. We reached out because we had just designed and launched the local Big Brothers Big Sisters website and thought there may be a fit. At the time, MPMN was just starting to […]

The human, design and legal implications of web accessibility [Event]

ArcStone’s throwing an event later this month and would like you to come! The event, “The human, design and legal implications of web accessibility” covers some of the common questions about web accessibility. What does web accessibility really mean? What’s it like to use a screen reader to browse the web? […]

nonprofit-development-trends-2017

Nonprofits get ready for 2017 – December Nonprofit Marketing News

I think we can all agree that 2016 has been an interesting year. As December winds down, we here at ArcStone and The Nerdy Nonprofit are trying to focus on our accomplishments of the past year. Below are a few of the nonprofit websites we launched for our partners in 2016 and […]

better-nonprofit-marketing

4 steps to a healthier nonprofit development strategy for 2017 [Infographic]

After all your hard work before and during Giving Season, you deserve your holidays to be relaxing. You also deserve a 2017 full of more nonprofit development success. Don’t pour the eggnog just yet: Use this time, where you’re most aware of your nonprofit’s success and struggle, to jumpstart your […]

nonprofit-content-strategy

Nonprofit marketing isn’t all about the ask – thoughts from Gary Vaynerchuk

In a recent post by Gary Vaynerchuk entitled “Nonprofit Marketing: The Same Rules Apply” had us thinking about what is missing in many nonprofit’s marketing strategies. We often focus on “the ask” or the part where we ask for money to keep our nonprofit going. Although enticing your client act/purchase might […]

nonprofit-newsletter

Would YOU Read Your Newsletter? Best Practices for Nonprofit Email Marketing

For nonprofits marketers, creating a newsletter takes time and doesn’t seem to deliver much value. Recipients don’t always appreciate the newsletter because either they never opted in to receive it or the content isn’t relevant to them. However, I firmly believe that email marketing is one of the most underutilized marketing channels […]

Nonprofit Content Marketing: Metrics to Track and Tools to Get Started

When it comes to nonprofit marketing, storytelling should be #1.  Stories + your mission are the common thread that connects staff, donors, volunteers and the general public. Because of this, content marketing should always be a part of your strategy. According to Content Marketing Institute, 61% of nonprofit marketers use content […]

#1 Challenge Nonprofit Marketers Face? Managing Their Website

Every year, the marketing automation company, HubSpot, surveys thousands of marketers and salespeople — HubSpot customers and non-customers alike. They are polled on their biggest challenges, tactics they’ve used and the latest trends they are noticing over the past year. Among those surveyed, 5% were nonprofit marketers. Below is a summary […]