Not Fully Utilizing your Google Grant? Your Nonprofit is Missing Out

Over the past few months I have met with dozens of nonprofits. When asking about a Google Ad Grant, I typically get one of three responses. I have no idea what a Google Grant is, but wow, $10,000 a month in advertising would be great. Please send me more information. I think […]


What We’ve Learned Redesigning 5 Nonprofit Websites This Year

Redesigning, editing and maintaining your nonprofit’s website is crucial for your organization’s marketing success. During this process, many choices are made regarding what is and isn’t necessary for your site’s effectiveness. The following will help you gather some insight from the experts that could help when making your decisions. Over the years ArcStone has designed, built and […]


Wear a lot of Nonprofit Hats? Expand Your Digital Knowledge Base

In order to optimize resources and money, most nonprofits need to operate very lean. This usually results in staff with robust titles – such as Director of Development, Communications, Marketing and Events. But it’s likely they aren’t an expert in all those areas. Whether you are a novice or a pro when it […]

Flip Your Mission Statement to Craft a Better Homepage

Whenever I’m looking for great examples of nonprofit online marketing I seem to turn to “charity: water.” Their incredibly straightforward name, great design and simple mission allows them to be very effective marketers. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. It can’t […]