giving tuesday

#GivingTuesday is Coming! Are You Ready?

November is here and the holidays are coming. Depending on who you ask, the holidays conjure up many different things. The shoppers among us set their alarm clocks so they could get in on the best Black Friday deals. Thankfully, the pendulum has swung back the other way and many […]

Content Marketing for Scrappy Nonprofits

Content Marketing for Scrappy Nonprofits

There are approximately 1.5 million nonprofits in the United States alone, according to the National Center for Charitable Statistics (NCCS) and this number is increasing every day. With so many nonprofits out there, how can your organization stand out from the rest? Building awareness is essential to getting your nonprofit […]

An Interview with Helen Dannelly

Running a Successful Giving Campaign:
An Interview with Helen Dannelly

Nonprofits face greater challenges than ever as they strive to compete in a tech-driven world. For The Nerdy Nonprofit, this means reinventing the way nonprofits interact with potential donors. For Helen Dannelly, an experienced nonprofit development professional, the transition has been fascinating. Recently, Dannelly spoke to The Nerdy Nonprofit about […]

Nonprofit Utopia, a New Community for Nonprofit Leaders

As more baby boomers retire and millennials come up through the ranks, we’re seeing a changing of the guard and new leaders in the nonprofit sector. That’s why Valerie Leonard founded Nonprofit Utopia. Leonard views this as an opportunity to create a space where individuals working in the nonprofit space […]

GDPR & Google Analytics

GDPR and Google Analytics Data Retention

If your nonprofit uses Google Analytics to track your website’s performance and visitor behavior, you most likely received this message. Dear Google Analytics Customer, We recently sent an email introducing new data retention controls that allow you to manage how long your user and event data are stored by Google […]

Nonprofit-Branding-Awareness

How to conduct and measure a successful nonprofit branding campaign

At ArcStone, we work with a lot of nonprofits who ask, “We’re doing so many great things. How can we improve our brand awareness?” While brand awareness campaigns can be tougher to measure than other campaigns with more tangible goals such as signing up for a conference or subscribing to […]