Nonprofit Utopia, a New Community for Nonprofit Leaders

As more baby boomers retire and millennials come up through the ranks, we’re seeing a changing of the guard and new leaders in the nonprofit sector. That’s why Valerie Leonard founded Nonprofit Utopia. Leonard views this as an opportunity to create a space where individuals working in the nonprofit space […]

GDPR & Google Analytics

GDPR and Google Analytics Data Retention

If your nonprofit uses Google Analytics to track your website’s performance and visitor behavior, you most likely received this message. Dear Google Analytics Customer, We recently sent an email introducing new data retention controls that allow you to manage how long your user and event data are stored by Google […]

Nonprofit-Branding-Awareness

How to conduct and measure a successful nonprofit branding campaign

At ArcStone, we work with a lot of nonprofits who ask, “We’re doing so many great things. How can we improve our brand awareness?” While brand awareness campaigns can be tougher to measure than other campaigns with more tangible goals such as signing up for a conference or subscribing to […]