GDPR & Google Analytics

GDPR and Google Analytics Data Retention

If your nonprofit uses Google Analytics to track your website’s performance and visitor behavior, you most likely received this message. Dear Google Analytics Customer, We recently sent an email introducing new data retention controls that allow you to manage how long your user and event data are stored by Google […]

Google-Analytics-Goals-Setup

The year of insightful data: Set up Google Analytics Goals for a better 2018.

Over the past year I’ve received Phil Frost’s newsletter, recommended to me by a coworker. These weekly emails are full of detailed steps for optimizing your content and understanding the digital marketing sphere – all for free. He’s founder and COO of Main Street ROI, a digital marketing agency in New […]

nonprofit-analytics

Your quick nonprofit analytics year in review – a must-do before 2018

We know the end of the year brings one too many to-dos to bring your nonprofit into next year. However, in order to move forward effectively, you also need to look back. This is especially true for your website. Don’t waste another dime promoting it, adding content or even having […]

utm-parameters

Why your nonprofit should use UTM Parameters to track campaigns

Several nonprofits we work with are just starting to take advantage of all the data Google Analytics offers. Once they do, they realize just how valuable it is and how much more quickly they can make informed decisions. To keep you on top of the latest in digital marketing, we […]

website-performance-metrics

3 Website performance metrics your nonprofit may be misunderstanding

As someone trying to get traffic to a nonprofit website, you have to admit it can be thrilling to quickly log in to Google Analytics, look for nice stats and then peace out. On the flip side, you might notice some dips in traffic or high bounce rates and panic, wondering […]

doing-more-with-nonprofit-google-analytics

Doing More with Google Analytics for Nonprofits

As our marketing manager, Joli, phrased it, “I’ve come across many a Google Analytics account that’s just been created, installed then let go.” The reason this is problematic for nonprofit marketing analytics comes down to this: it’s a free resource, with so many insights, but it just goes to waste. If you waste […]