Nonprofits Using Google Analytics – Get Tracking with the Right Metrics

As a nonprofit with many different types of users on your site (donors, volunteers, users, communities), knowing who is on your site, where they came from, and what their behavior on your site looks like is essential. Nonprofits using Google Analytics are one step closer to understanding these aspects, but some fail […]

Nonprofit Content Marketing: Metrics to Track and Tools to Get Started

When it comes to nonprofit marketing, storytelling should be #1.  Stories + your mission are the common thread that connects staff, donors, volunteers and the general public. Because of this, content marketing should always be a part of your strategy. According to Content Marketing Institute, 61% of nonprofit marketers use content […]