promote-on-social-media

5 Easy Ways to Promote on Social Media When You Don’t Have a Following

Social media is easy if you have hundreds of thousands of followers. Post an update, answer any questions, and wait for results. Unfortunately, it takes time to build that kind of following organically, and until then, you’ll still need to get the word out about what you’re doing. The good […]

calls-to-action

Creating Effective Calls to Action – CTA’s

Every marketing effort has a goal. Whether it’s a Facebook post or an email drip campaign, you want your audience to take action. But many organizations miss that opportunity because they fail to do one very important thing: include a call to action within their copy. There’s an art to […]

digital-marketing-roles

Digital Marketing Roles Explained

An organization’s marketing team can make a big impact, boosting efforts and attracting more attention to its efforts. Whether you have a full marketing team or one person doing everything, there are very specific roles when it comes to digital marketing. By taking a look at each of those roles […]

Blogging Dos and Don'ts for Nonprofits

Blogging Do’s and Don’ts – A Guide for Nonprofits

If you want to show up prominently in search results, your site needs fresh content on a regular basis. But a good blog goes beyond merely ensuring potential supporters can find you in a Google search. It also gives those supporters a reason to come back on a regular basis […]

Marketing Foundations

Before driving engagement online, you may need a better marketing foundation

When we ask nonprofits about their future digital goals they usually have some similar components in their answers… engagement and awareness. Engagement and awareness typically align with increased marketing activity and promotion of your mission and story. Increased engagement online is great, but one thing to consider before diving into […]

Content Marketing for Scrappy Nonprofits

Content Marketing for Scrappy Nonprofits

There are approximately 1.5 million nonprofits in the United States alone, according to the National Center for Charitable Statistics (NCCS) and this number is increasing every day. With so many nonprofits out there, how can your organization stand out from the rest? Building awareness is essential to getting your nonprofit […]