ideas to keep summer productive

How your nonprofit can still be productive this summer

Many businesses struggle to stay productive in the summer. With school out, family trips, new sports, better weather—it’s no wonder you don’t want to sit at your desk. Some businesses go with “summer hours” but we all know that’s a bit more challenging in the crazy nonprofit world. Instead of […]

affordable-content-marketing-strategy-for-nonprofits

Ways to milk your content for all it’s worth

It goes without saying your nonprofit needs ways to save money. However, this does not mean you should avoid spending it, it means you have to be even wiser about ensuring your investments pay off. Given that content marketing is an expensive endeavor, we believe in its power and can’t have […]

Nonprofit-Branding-Awareness

How to conduct and measure a successful nonprofit branding campaign

At ArcStone, we work with a lot of nonprofits who ask, “We’re doing so many great things. How can we improve our brand awareness?” While brand awareness campaigns can be tougher to measure than other campaigns with more tangible goals such as signing up for a conference or subscribing to […]

nonprofit-blogging-mistakes

Nonprofit blogging mistakes you might be making (+ how to stop)

Besides ensuring you have user-friendly forms for donors and volunteers, the digital strategists at ArcStone would argue that having a well-executed blog is the best thing your nonprofit can do in terms of your website. Unfortunately, nonprofit marketers get so busy that blog posts get written hastily, whenever there’s a […]

nonprofit-survey

How to conduct a nonprofit survey & finally understand your mysterious audience

Let’s face it: your nonprofit’s audience can be very mysterious. Sometimes they donate, sometimes they don’t. Sometimes they’re excited to be a part of your work and other times you can’t get their attention. Instead of letting yourself become discouraged, we want to encourage you to talk to your audience. Granted, […]

nonprofit-branding

Nonprofit branding: 5 pieces to make your nonprofit brand work for you

Branding is not the hottest topic in the nonprofit sector. According to Standford Social Innovation Review, skeptics tend to see it as a “commercial pursuit of monetary gain” or they fear the pursuit of a strong brand will overshadow the pursuit of the greater good. In some ways, such opinions are admirable; […]

nonprofit-branding

Considering a new nonprofit brand? Start here.

Rebranding is difficult – remember New Coke or The Hut? It’s unlikely that you do: those brands failed miserably. If you don’t roll out your rebranding campaign with a thoughtful plan, your initiatives will most likely fall flat or worse yet, damage your image and undo the positive work you’ve done. […]

trump's-administration-impact-on-nonprofits

The Trump Administration’s impact on nonprofits and where to go from here

The Trump Administration’s first 100 days are well underway, and still many nonprofit communication teams are unsure of how to react. I thought it’d be wise to gather the opinions of many nonprofit experts and share some inspiration. Through reading their wise words, it’s possible that your nonprofit’s goals, positioning and […]

personalized-nonprofit-branding

Get personal: How to make your nonprofit branding feel more authentic

Nonprofits are inherently personal. The entire purpose of your nonprofit is to serve those in need, which alone draws on peoples’ emotions. Moreover, working to gather support, you have to ask people to give you their time and money, another quite personal issue. Despite this, many nonprofit brands can feel like any other […]