How to microblog on Instagram as a nonprofit

We’ve already established that as nonprofit marketers, there’s never enough time to keep up with the social media sphere. Luckily, there are a few shortcuts here and there. One such method of building your brand efficiently: the microblog via Instagram. What is a microblog? In short, the microblog is a […]

A nonprofit’s guide to social media posts [Infographic]

Sometimes it’s tempting to hand all our social media accounts over to the youngest person on a nonprofit staff. They know social media better than you, right? The problem with that is they might not know your nonprofit as well as your senior staff does. Since establishing a strong voice on […]

Free advertising credits for Minnesota-based nonprofits

This week MinnPost announced they are granting free advertising credits to Minnesota-based nonprofits. Their program is called MinnPost FAN Club, with FAN standing for Free Advertising for Nonprofits. This program will reward advertising credit for their magazine based on which nonprofits are nominated by members. Platinum members of their magazine […]


Where the micro-moment meets the nonprofit

If you keep an eye on marketing trends, you may have heard of the term micro-moments. With Google’s help, many marketers are trying to meet their customers via this type of search. What is a micro-moment to begin with? And why should your nonprofit care? A micro-moment defined: According to […]

Focusing your nonprofit’s social media efforts [Podcast + Worksheet]

What are your greatest priorities when it comes to digital marketing? And what are some of the biggest obstacles your nonprofit faces as you pursue these goals? These are some of the questions we asked to the nonprofit marketing, tech and communications teams at the Nonprofit Tech and Communications Conference […]

Content management tools for nonprofits

Our marketing manager Joli is juggling quite a bit of content. Not only does she help with our ArcStone blog (most notably with her Tuesday Tidbit), but she also works with 10+ clients helping to strategize their website content, blog posts, social media and beyond. If her content was just […]

Why try nonprofit storytelling via video? Success story from Scholarship America

Every nonprofit has a story, and chances are it’s one that pulls on readers’ heartstrings. Scholarship America caught my attention through their Dreamkeepers video series, which showcases students who used the program’s emergency financial aid grants to stay in school. I reached out to their team and they excitedly shared how […]