Subscribe to These 5 Nonprofit Marketing News Updates

One of my New Year’s resolutions was to stay even more aware of nonprofit marketing news, so before 2015’s year-end, I sought out to uncover some of the best nonprofit newsletters to subscribe to for 2016. 1. NPQ This is the place to come for a general overview of all things nonprofit. […]

The Right Social Media Networks for Your Nonprofit

The options for social media platforms these days seem endless, but there is probably only a handful of them that really fit your nonprofit and your target audience. The best advice our marketing manager Joli has is to pick only a few. Let’s review her description of the top social platforms. […]

How to Configure List Segmentation for Email Marketing

With its high ROI, email marketing continues to be one of the most effective tools in an inbound marketer’s toolkit. However, we’ve all clicked unsubscribe and seem to be doing so more frequently. What’s a nonprofit to do to maintain the contact list for which it’s worked so hard? As discussed […]

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Would YOU Read Your Newsletter? Best Practices for Nonprofit Email Marketing

For nonprofits marketers, creating a newsletter takes time and doesn’t seem to deliver much value. Recipients don’t always appreciate the newsletter because either they never opted in to receive it or the content isn’t relevant to them. However, I firmly believe that email marketing is one of the most underutilized marketing channels […]

Getting Started with a Documented Content Marketing Strategy

A recent report from Blackbaud and the Nonprofit Content Marketing Institute reveals that only 25% of nonprofit professionals have a documented content strategy. Why do we find this problematic? – Success with inbound marketing drops with the nonprofits who don’t document their content strategy – “52% of those with a […]

SEO Tips for Nonprofits – Setting Up a Nonprofit Keyword Strategy

Why the need for SEO tips for nonprofits? Think about the following… How do people find your nonprofit online? What are people looking for and how does your nonprofit come up in their search results? We may not like to face it, but there’s no magic way around SEO: a nonprofit’s traction […]

Google Featured Snippets for Nonprofits

You may have noticed on a Google Search Results page, that often times the first answer is in a rectangular box (as seen below). This is what the folks over at Google call a “Featured Snippet.” Read on to learn how Google featured snippets for nonprofits work and the way you might receive this placement. […]

2016 Nonprofit Marketing: Blueprint Your Content Strategy

A major issue with digital marketing? When putting all your nonprofit’s energy into pushing out new content and improving SEO, it can be a challenge to see the bigger picture. Unlike with easily-measurable factors like your nonprofit budget or numbers of volunteers and donors, with digital marketing it can be hard to measure how much your nonprofit’s online efforts […]

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Get Visitors to Stay on Your Website – Nonprofit SEO Tips

We probably all know that part of improving your nonprofit’s SEO includes keeping visitors on your website and getting them to come back. However, many nonprofits still struggle to know how to do this. If you want visitors to find you, and then to keep coming back for longer sessions, your site needs to become more of […]