Nonprofits get ready for 2017 – December Nonprofit Marketing News


I think we can all agree that 2016 has been an interesting year. As December winds down, we here at ArcStone and The Nerdy Nonprofit are trying to focus on our accomplishments of the past year.

Below are a few of the nonprofit websites we launched for our partners in 2016 and here is a post on some of our other favorite nonprofit websites.

Big Brothers Big Sisters of the Greater Twin Cities


Minnesota Corn Grower’s Association

Kids in Need Foundation

Enough about us, check out some of the top industry posts below and start 2017 off right!

– The Nerdy Nonprofit – December 2016 – 

#1. Nonprofit communications budgets: How big should yours be? 

Having a budget can be both liberating and restricting. Knowing how much to budget in the first place is a whole ‘nother story. Here is some data and insights from the Nonprofit Communications report. Check out Kivi Leroux Miller’s post on the topic here.

#2 A year in review for marketing, design & tech. Our top blog posts of 2016.

From comparing top email marketing software (Mailchimp vs. Emma vs. Constant Contact) to the 5 things we learned redesigning 5 nonprofit websites, we’ve got our top 10 posts in one place.

#3. 6 Book recommendations for nonprofit communicators

My personal favorite on the list provided by Nonprofit MarCommunity is Quiet by Susan Cain. Must read for any ‘introvert’.

#4 Is SEO dead? The state of SEO in 2017

SEO is still important – but not in the same way it used to be. Our head of marketing, Lisa, breaks down 20 years of personal experience with search engine optimization, leaving us with a clear picture of SEO today. A must read for any marketer.

#5 $10,000 in free marketing a month? Google AdWords Grant for nonprofits

I have the AdWords grant conversation with several nonprofits each week. Most are either frustrated, aren’t seeing the value of the grant, or have never applied. Before you give up, please give the grant another chance! Read this post and set a goal to improve your campaigns in 2017.

Need help strategizing for 2017? Contact our team today to discuss a few ideas.
Jenna & Chloe