It’s tempting to keep things as-is as you try to conquer the day in the nonprofit realm, especially when it comes to your website. It’s challenging to take the time to review your current digital marketing progress, let along invest more of your tight budget into improving it.
Despite this temptation, we all know better than to let our website sit with little attention. In this day and age, keeping up with changes in tech and digital marketing is vital to keeping your nonprofit visible to prospective donors, volunteers and those who need your services.
We put together the worksheet attached below in hopes that you’ll take part of an hour and walk through your website with fresh eyes. We encourage you to be critical as you audit your website so you can make sure all your hard work is paying off and will continue to down the road. You can notice where your digital efforts are thriving versus where you’re falling behind and determine where to focus your digital marketing energy and budget.
If you need help setting up your strategy and determining your website priorities, message our team at ArcStone and we can brainstorm with you.