November is here and the holidays are coming. Depending on who you ask, the holidays conjure up many different things.
The shoppers among us set their alarm clocks so they could get in on the best Black Friday deals. Thankfully, the pendulum has swung back the other way and many big retailers decided not to open on Thanksgiving this year.
For nonprofits, November means end-of-year giving campaigns and #GivingTuesday is the platform to get the word out.
As a response to the commercialization of the holiday season with Black Friday and Cyber Monday the poster children of consumerism, #GivingTuesday was launched in 2012 by the 92nd Street Y and the United Nations Foundation. Since then, it has become a movement that celebrates and supports giving.
Celebrate #GivingTuesday this year on Tuesday, November 27th.
If you’re still putting the final touches on your nonprofit’s #GivingTuesday campaign, be sure and check our of Prepare for #GivingTuesday in 7 Steps post.