Many think of a nonprofit website design as an expense that would eat up too much of a tight budget. However, as we’ve seen with several of ArcStone’s nonprofit clients, the cost of not redesigning a site can actually be higher. How can you tell if your nonprofit falls into this camp? Our digital strategist Jenna wrote out four factors to assess and we wanted to share them with your nonprofit.
4 questions to ask in determining the value of a nonprofit website redesign.
1. Are you missing out on signups and donations due to your poor site experience?
It goes without saying that an old, hard-to-use website leaves a bad first impression. People may interpret your website as a reflection of your organization.
Beyond just the negative impression, it could negatively impact the amount of visitors who read more about your organization or sign up for an event. Moreover, if your forms aren’t user-friendly or mobile, people may drop off before completing a donation.
What’s encouraging is that small site tweaks can go a long way: “Nielsen’s research has shown that fixing even minor usability problems can increase donations by 10%” (The Balance).
2. Are you missing out on visitors due to your outdated site?
With a poor website design, not only will people leave your site, they might not get there in the first place. Google takes into account your site structure and user experience in determining your search rankings. If your site hasn’t been edited in years, all your efforts to get people to your site aren’t paying off as they could.
3. Has your AdWords campaign suffered?
If you’re one of the wise nonprofits using your free AdWords money (learn more if you’re not!), but your site is out of date, you’re losing money. A poor site can negatively impact the effectiveness of your ads. Google ranks it lower and your conversion rates go down.
4. Does your organization spend hours on tasks that could be automated?
We’ve ran into several nonprofits that spend countless hours each week on processes that could be automated.
For example, one such nonprofit had never automated their volunteer sign-up process. They spent much of their time coordinating followup. This lead to not only confusion and missed opportunities, but also time that could be spent elsewhere.
Curious about the cost of a website design for your nonprofit? Send us a note »
We also have an ebook to help you see what’s involved in a redesign.