Your nonprofit has so much to think about already, it’s hard to find time to take a step back and think through your inbound marketing strategy. However, if you don’t thoughtfully target your audience, chances are they won’t see the content they want or even come across your content in the first place. We wanted to make the process of understanding your audiences more efficient – read through the infographic below, then use this as a focal point for all your nonprofit marketing content and promotional efforts.
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Reach out to ArcStone for help on this process or download our ebook on nonprofit audience persona development for a more thorough overview.