content-marketing-tools-nonprofits

Our favorite nonprofit content marketing tools to speed up your workflow

In terms of time and money, most nonprofit marketers have very little to work with. So when we encourage nonprofits to focus on content marketing, we recognize that those two concerns will be the first to come up. That’s why we look towards the most time-saving and least costly tools […]

affordable-content-marketing-strategy-for-nonprofits

Ways to milk your content for all it’s worth

It goes without saying your nonprofit needs ways to save money. However, this does not mean you should avoid spending it, it means you have to be even wiser about ensuring your investments pay off. Given that content marketing is an expensive endeavor, we believe in its power and can’t have […]

Google-Analytics-Goals-Setup

The year of insightful data: Set up Google Analytics Goals for a better 2018.

Over the past year I’ve received Phil Frost’s newsletter, recommended to me by a coworker. These weekly emails are full of detailed steps for optimizing your content and understanding the digital marketing sphere – all for free. He’s founder and COO of Main Street ROI, a digital marketing agency in New […]

Educational_Nonprofits-tech

How to get your educational nonprofit into classrooms, without leaving the office

Educational nonprofits face some barriers when reaching their target audiences. Nonprofits, in general, are understandably wary of risk-taking since there are no stock options or investments to fall back on. Educational nonprofits are in a uniquely complex industry, with educational institutions showing restraint due to regulation and competition. As a […]