Nonprofits-marketing-roles

Wear a lot of Nonprofit Hats? Expand Your Digital Knowledge Base

In order to optimize resources and money, most nonprofits need to operate very lean. This usually results in staff with robust titles – such as Director of Development, Communications, Marketing and Events. But it’s likely they aren’t an expert in all those areas. Whether you are a novice or a pro when it […]

nonprofit-marketing-tech-tools

5 Affordable & Necessary Nonprofit Tech Tools

Last month the Entrepreneur did a series on the Essential Tools every start up can afford. Now we’d like to do the same for you, describing the best ways to optimize affordable nonprofit tech tools. 1. Web Design – Squarespace: If you don’t have the funds for a custom design now, Squarespace provides […]

free-nonprofit-tech-tools

5 affordable and necessary nonprofit tech tools

Last month the Entrepreneur did a series on the Essential Tools every start up can afford. Now we’d like to do the same for you, describing the best ways to optimize affordable nonprofit tech tools. 1. Web Design – Squarespace: If you don’t have the funds for a custom design now, Squarespace provides […]

market-to-millennials-nonprofits

Nonprofits Market to Millennials, Part 1

A few of us may be guilty in assuming that Millennials only spend time on their phones, addicted to technology and not really involved in the outside world. However, this view is rather outdated, with research showing that Millennials are eager to get involved politically, socially, fiscally and most notably, with […]

Facebook’s Donate Now Call-To-Action Feature

Seeing as it’s become many users’ platform of choice for staying active with social and political causes, Facebook has decided to open up their “donate now” call-to-action feature to all nonprofits. According to an article in Mashable.com Facebook’s donate now option was released back in December 2013, but that was only for a select […]

Flip Your Mission Statement to Craft a Better Homepage

Whenever I’m looking for great examples of nonprofit online marketing I seem to turn to “charity: water.” Their incredibly straightforward name, great design and simple mission allows them to be very effective marketers. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. It can’t […]

Google Update! Using Customer Match to Engage Donors

The Latest from Google: Over the next few weeks a new feature, Customer Match, will be launched to improve Enhanced Campaigns. Read on to learn how you can optimize this for your nonprofit… *Do you have a Google AdWords Grant for your nonprofit? If you are unfamiliar or want some more help […]

nonprofit-marketing-messaging

How Do You Sum Up a Nonprofit Online?

If you are a nonprofit, it is likely that your organization has a pretty profound story to tell. You started with a single mission, and it’s grown and evolved through time. This rich history has been filled with impactful experiences, wonderful people, and progress – all of which accumulates into your story. So how […]