nonprofit-analytics

Your quick nonprofit analytics year in review – a must-do before 2018

We know the end of the year brings one too many to-dos to bring your nonprofit into next year. However, in order to move forward effectively, you also need to look back. This is especially true for your website. Don’t waste another dime promoting it, adding content or even having […]

Nonprofit-Branding-Awareness

How to conduct and measure a successful nonprofit branding campaign

At ArcStone, we work with a lot of nonprofits who ask, “We’re doing so many great things. How can we improve our brand awareness?” While brand awareness campaigns can be tougher to measure than other campaigns with more tangible goals such as signing up for a conference or subscribing to […]

nonprofit-social-media-presence

4 creative ways to improve your nonprofit social media presence

If you’re a nonprofit, aren’t you supposed to not ask for money? In an ideal world, that might be true, but the reality is that nonprofits are constantly tackling the subject of fundraising hoping they don’t sound like car salespeople. Not to mention that rounding up volunteers is sometimes like […]

donor-lead-scoring

Donor lead scoring: How to focus your fundraising outreach efforts

It’s likely your nonprofit is casting a wide net to find the perfect fit as supporters of your organization. However, we’d all rather spend our precious time communicating with supporters that are an ideal fit. For example, a dreamy donor would likely be someone who feels passionate about your cause, […]

How charitable donations can be a wise financial strategy

If you’re working at a nonprofit, you’re well aware that year-end Giving Season is well on its way. As you aim to pull on the heartstrings of donors so they feel inclined to give their extra income to your cause, you may want to key in on another aspect of […]

nonprofit-budgeting-app

6 Nonprofit budgeting apps to help better manage funds

The nature of nonprofit work makes it especially important to stay on top of a budget. Fortunately, there are some purposeful apps that make this easier to manage, without taking too much out of your accounting budget. 1. Pennies This user-friendly iOS app lets you set a budgetary goal and an […]

donor-retention-CRM

How investing in a nonprofit CRM can increase donor retention

The choice regarding whether or not to invest in a CRM for your nonprofit is a tough one. They are expensive systems in terms of monthly subscription rates alone, but on top of that, they take training and implementation time. We actually deep dive into questions to ask if you’re […]

nonprofit-crm

Is it time for your nonprofit to invest in a CRM?

For starters we should put this out there: we can’t answer the question above for you. Only your team knows where you’re at when it comes to bringing in new donors and managing current contacts. Only your team can assess whether or not a CRM tool is worth its weight […]

nonprofit-web-forms-best-practices

The science of web forms and why nonprofits need to master it

Web forms are handy ways for organizations to capture insights about users, but research shows there are science-backed principles about web form construction and how to create them for maximum effectiveness. In the nonprofit sector, web forms are also useful for donation collection purposes. Below, we’ll examine some of the […]