content-marketing-tools-nonprofits

Our favorite nonprofit content marketing tools to speed up your workflow

In terms of time and money, most nonprofit marketers have very little to work with. So when we encourage nonprofits to focus on content marketing, we recognize that those two concerns will be the first to come up. That’s why we look towards the most time-saving and least costly tools […]

Google-Analytics-Goals-Setup

The year of insightful data: Set up Google Analytics Goals for a better 2018.

Over the past year I’ve received Phil Frost’s newsletter, recommended to me by a coworker. These weekly emails are full of detailed steps for optimizing your content and understanding the digital marketing sphere – all for free. He’s founder and COO of Main Street ROI, a digital marketing agency in New […]

Educational_Nonprofits-tech

How to get your educational nonprofit into classrooms, without leaving the office

Educational nonprofits face some barriers when reaching their target audiences. Nonprofits, in general, are understandably wary of risk-taking since there are no stock options or investments to fall back on. Educational nonprofits are in a uniquely complex industry, with educational institutions showing restraint due to regulation and competition. As a […]

nonprofit-budgeting-app

6 Nonprofit budgeting apps to help better manage funds

The nature of nonprofit work makes it especially important to stay on top of a budget. Fortunately, there are some purposeful apps that make this easier to manage, without taking too much out of your accounting budget. 1. Pennies This user-friendly iOS app lets you set a budgetary goal and an […]

nonprofit-blogging-mistakes

Nonprofit blogging mistakes you might be making (+ how to stop)

Besides ensuring you have user-friendly forms for donors and volunteers, the digital strategists at ArcStone would argue that having a well-executed blog is the best thing your nonprofit can do in terms of your website. Unfortunately, nonprofit marketers get so busy that blog posts get written hastily, whenever there’s a […]

design-for-nonprofits

Visuals matter. Learn the basics of design for nonprofits.

You are already balancing quite a few job roles. Whether it be in nonprofit communications, development, website management, digital strategy—the list goes on. We get it, you’re not exactly excited about adding “designer” to those responsibilities. But let’s face it, especially if you work for a smaller nonprofit, you’ll likely […]

nonprofit-web-design

Tackling nonprofit web design projects, with some help from local experts

Website redesigns are a huge undertaking, especially for nonprofits who have very specific (and often tight) budgets and not a minute of spare time. ArcStone has been focusing on nonprofit web design for a few years now, so we’re family with situations where decision makers are challenged beyond their original expectations. How […]

Nonprofit web accessibility – a recap from experts.

You already understand the value of investing in a quality website. Unfortunately, many nonprofits don’t understand the value in ensuring their website is accessible. For many nonprofits, (whether they know it or not) it is already mandatory and for the rest, it soon will be. According to FMJ Law, “if your […]