Google-Analytics-Goals-Setup

The year of insightful data: Set up Google Analytics Goals for a better 2018.

Over the past year I’ve received Phil Frost’s newsletter, recommended to me by a coworker. These weekly emails are full of detailed steps for optimizing your content and understanding the digital marketing sphere – all for free. He’s founder and COO of Main Street ROI, a digital marketing agency in New […]

nonprofit-analytics

Your quick nonprofit analytics year in review – a must-do before 2018

We know the end of the year brings one too many to-dos to bring your nonprofit into next year. However, in order to move forward effectively, you also need to look back. This is especially true for your website. Don’t waste another dime promoting it, adding content or even having […]

Nonprofit-Branding-Awareness

How to conduct and measure a successful nonprofit branding campaign

At ArcStone, we work with a lot of nonprofits who ask, “We’re doing so many great things. How can we improve our brand awareness?” While brand awareness campaigns can be tougher to measure than other campaigns with more tangible goals such as signing up for a conference or subscribing to […]

utm-parameters

Why your nonprofit should use UTM Parameters to track campaigns

Several nonprofits we work with are just starting to take advantage of all the data Google Analytics offers. Once they do, they realize just how valuable it is and how much more quickly they can make informed decisions. To keep you on top of the latest in digital marketing, we […]

website-performance-metrics

3 Website performance metrics your nonprofit may be misunderstanding

As someone trying to get traffic to a nonprofit website, you have to admit it can be thrilling to quickly log in to Google Analytics, look for nice stats and then peace out. On the flip side, you might notice some dips in traffic or high bounce rates and panic, wondering […]

google-for-nonprofits

Google for Nonprofits – Free tools your nonprofit shouldn’t miss

It can be thrilling to click through on all the “2017 predictions” or “what to do this New Year” headlines, but hold off for a minute! Before you do so, did you take a look at what Google has offered your nonprofit? Google just took a step back to recap 3 […]

better-nonprofit-marketing

4 steps to a healthier nonprofit development strategy for 2017 [Infographic]

After all your hard work before and during Giving Season, you deserve your holidays to be relaxing. You also deserve a 2017 full of more nonprofit development success. Don’t pour the eggnog just yet: Use this time, where you’re most aware of your nonprofit’s success and struggle, to jumpstart your […]