content-marketing-tools-nonprofits

Our favorite nonprofit content marketing tools to speed up your workflow

In terms of time and money, most nonprofit marketers have very little to work with. So when we encourage nonprofits to focus on content marketing, we recognize that those two concerns will be the first to come up. That’s why we look towards the most time-saving and least costly tools […]

Google-Analytics-Goals-Setup

The year of insightful data: Set up Google Analytics Goals for a better 2018.

Over the past year I’ve received Phil Frost’s newsletter, recommended to me by a coworker. These weekly emails are full of detailed steps for optimizing your content and understanding the digital marketing sphere – all for free. He’s founder and COO of Main Street ROI, a digital marketing agency in New […]

utm-parameters

Why your nonprofit should use UTM Parameters to track campaigns

Several nonprofits we work with are just starting to take advantage of all the data Google Analytics offers. Once they do, they realize just how valuable it is and how much more quickly they can make informed decisions. To keep you on top of the latest in digital marketing, we […]

seo-help-for-nonprofits

How to find an SEO agency for your nonprofit

We’ve had several nonprofit clients reach out, asking why we didn’t warn them about an SEO issue with their site. We then explain to them, the reality is their site doesn’t have an issue, and instead an agency is merely trying to scare them into purchasing their SEO service. Our VP […]

google-for-nonprofits

Google for Nonprofits – Free tools your nonprofit shouldn’t miss

It can be thrilling to click through on all the “2017 predictions” or “what to do this New Year” headlines, but hold off for a minute! Before you do so, did you take a look at what Google has offered your nonprofit? Google just took a step back to recap 3 […]

how-nonprofits-can-use-micro-moments

Where the micro-moment meets the nonprofit

If you keep an eye on marketing trends, you may have heard of the term micro-moments. With Google’s help, many marketers are trying to meet their customers via this type of search. What is a micro-moment to begin with? And why should your nonprofit care? A micro-moment defined: According to […]