ideas to keep summer productive

How your nonprofit can still be productive this summer

Many businesses struggle to stay productive in the summer. With school out, family trips, new sports, better weather—it’s no wonder you don’t want to sit at your desk. Some businesses go with “summer hours” but we all know that’s a bit more challenging in the crazy nonprofit world. Instead of […]

Google-Analytics-Goals-Setup

The year of insightful data: Set up Google Analytics Goals for a better 2018.

Over the past year I’ve received Phil Frost’s newsletter, recommended to me by a coworker. These weekly emails are full of detailed steps for optimizing your content and understanding the digital marketing sphere – all for free. He’s founder and COO of Main Street ROI, a digital marketing agency in New […]

nonprofit-social-media-presence

4 creative ways to improve your nonprofit social media presence

If you’re a nonprofit, aren’t you supposed to not ask for money? In an ideal world, that might be true, but the reality is that nonprofits are constantly tackling the subject of fundraising hoping they don’t sound like car salespeople. Not to mention that rounding up volunteers is sometimes like […]

donor-lead-scoring

Donor lead scoring: How to focus your fundraising outreach efforts

It’s likely your nonprofit is casting a wide net to find the perfect fit as supporters of your organization. However, we’d all rather spend our precious time communicating with supporters that are an ideal fit. For example, a dreamy donor would likely be someone who feels passionate about your cause, […]

How charitable donations can be a wise financial strategy

If you’re working at a nonprofit, you’re well aware that year-end Giving Season is well on its way. As you aim to pull on the heartstrings of donors so they feel inclined to give their extra income to your cause, you may want to key in on another aspect of […]

donor-retention-CRM

How investing in a nonprofit CRM can increase donor retention

The choice regarding whether or not to invest in a CRM for your nonprofit is a tough one. They are expensive systems in terms of monthly subscription rates alone, but on top of that, they take training and implementation time. We actually deep dive into questions to ask if you’re […]

nonprofit-web-forms-best-practices

The science of web forms and why nonprofits need to master it

Web forms are handy ways for organizations to capture insights about users, but research shows there are science-backed principles about web form construction and how to create them for maximum effectiveness. In the nonprofit sector, web forms are also useful for donation collection purposes. Below, we’ll examine some of the […]