Get personal: How to make your nonprofit branding feel more authentic

Nonprofits are inherently personal. The entire purpose of your nonprofit is to serve those in need, which alone draws on peoples’ emotions. Moreover, working to gather support, you have to ask people to give you their time and money, another quite personal issue. Despite this, many nonprofit brands can feel like any other […]


How to microblog on Instagram as a nonprofit

We’ve already established that as nonprofit marketers, there’s never enough time to keep up with the social media sphere. Luckily, there are a few shortcuts here and there. One such method of building your brand efficiently: the microblog via Instagram. What is a microblog? In short, the microblog is a […]

Spring Your Nonprofit Social Media Profiles Into Action

You may be busy with many other priorities at your nonprofit, but we think it’s time to get back into action on those dusty social media accounts. Although it’s okay to sometimes let some things take a backseat as you pursue other projects, let’s keep in mind that social media is […]


Nonprofits Market to Millennials, Part 3

In earlier posts, Nonprofits Market to Millennials Part 1 & 2, we discussed how your nonprofit can both create programs that engage the millennial generation and then how you can promote these programs on the appropriate social media platforms that reach them. But how do you craft your nonprofit’s overall message […]

Audience Persona Development: A Guide from ArcStone

The development of personas is crucial in web design and marketing strategy, yet it is often overlooked. We put so much time and energy into producing content, keeping our social media accounts active and driving traffic to our site, but do we even know if our efforts are effective for our audience? Or better yet, if any of […]


Nonprofits Market to Millennials, Part 2

In part 1 we discussed the profound impact millennials can have on your nonprofit. Knowing how to cater your nonprofit’s programs and projects to appeal to millennials was in part one, but knowing how to show them what you’re doing in the first place is perhaps an even greater feat. Read on for the […]


Nonprofits Market to Millennials, Part 1

A few of us may be guilty in assuming that Millennials only spend time on their phones, addicted to technology and not really involved in the outside world. However, this view is rather outdated, with research showing that Millennials are eager to get involved politically, socially, fiscally and most notably, with […]