Nonprofit-Branding-Awareness

How to conduct and measure a successful nonprofit branding campaign

At ArcStone, we work with a lot of nonprofits who ask, “We’re doing so many great things. How can we improve our brand awareness?” While brand awareness campaigns can be tougher to measure than other campaigns with more tangible goals such as signing up for a conference or subscribing to […]

nonprofit-branding

Nonprofit branding: 5 pieces to make your nonprofit brand work for you

Branding is not the hottest topic in the nonprofit sector. According to Standford Social Innovation Review, skeptics tend to see it as a “commercial pursuit of monetary gain” or they fear the pursuit of a strong brand will overshadow the pursuit of the greater good. In some ways, such opinions are admirable; […]

nonprofit-branding

Considering a new nonprofit brand? Start here.

Rebranding is difficult – remember New Coke or The Hut? It’s unlikely that you do: those brands failed miserably. If you don’t roll out your rebranding campaign with a thoughtful plan, your initiatives will most likely fall flat or worse yet, damage your image and undo the positive work you’ve done. […]

personalized-nonprofit-branding

Get personal: How to make your nonprofit branding feel more authentic

Nonprofits are inherently personal. The entire purpose of your nonprofit is to serve those in need, which alone draws on peoples’ emotions. Moreover, working to gather support, you have to ask people to give you their time and money, another quite personal issue. Despite this, many nonprofit brands can feel like any other […]

Pumpkins for a purpose – October Nonprofit Marketing News

Pumpkin spice and everything nice is finally here. Can your nonprofit do something with this season? Check out how Akard True Value Hardware raised money for nonprofits via “Pumpkins for a Purpose” and got their whole town and Facebook community involved too! Here’s the full story. – The Nerdy Nonprofit – October 2016 […]