donor-lead-scoring

Donor lead scoring: How to focus your fundraising outreach efforts

It’s likely your nonprofit is casting a wide net to find the perfect fit as supporters of your organization. However, we’d all rather spend our precious time communicating with supporters that are an ideal fit. For example, a dreamy donor would likely be someone who feels passionate about your cause, […]

donor-retention-CRM

How investing in a nonprofit CRM can increase donor retention

The choice regarding whether or not to invest in a CRM for your nonprofit is a tough one. They are expensive systems in terms of monthly subscription rates alone, but on top of that, they take training and implementation time. We actually deep dive into questions to ask if you’re […]

nonprofit-crm

Is it time for your nonprofit to invest in a CRM?

For starters we should put this out there: we can’t answer the question above for you. Only your team knows where you’re at when it comes to bringing in new donors and managing current contacts. Only your team can assess whether or not a CRM tool is worth its weight […]

nonprofit-marketing-automation-software

Nonprofit Marketing Automation Software – How It Works For You

If you’re working for a nonprofit, it is likely your time is spread out, covering many different roles – marketing, PR, development, photography, design. You name it, you’ve been asked to do it. Wouldn’t it be nice if at least some of your work could happen automatically? There’s a solution for that: nonprofit marketing automation […]

#1 Challenge Nonprofit Marketers Face? Managing Their Website

Every year, the marketing automation company, HubSpot, surveys thousands of marketers and salespeople — HubSpot customers and non-customers alike. They are polled on their biggest challenges, tactics they’ve used and the latest trends they are noticing over the past year. Among those surveyed, 5% were nonprofit marketers. Below is a summary […]