How charitable donations can be a wise financial strategy

If you’re working at a nonprofit, you’re well aware that year-end Giving Season is well on its way. As you aim to pull on the heartstrings of donors so they feel inclined to give their extra income to your cause, you may want to key in on another aspect of […]

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Free graphic design software: Create with Canva for Nonprofits

For two years in my marketing role at ArcStone, I have used Canva almost daily. With the combination of free stock images and Canva, I create rock solid graphics for free in less than 20 minutes. Currently I use the free version of Canva as we already pay for the […]

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What motivates people to take action for your cause? [Infographic]

Day to day, we often get caught up in many little things and neglect the bigger picture: what motivates us? Better yet, what motivates the people we work with and to whom we market towards? Same phenomena happens with your nonprofit. Donors, volunteers and the community at large says, “yeah, […]

A nonprofit’s guide to social media posts [Infographic]

Sometimes it’s tempting to hand all our social media accounts over to the youngest person on a nonprofit staff. They know social media better than you, right? The problem with that is they might not know your nonprofit as well as your senior staff does. Since establishing a strong voice on […]

Audience Persona Development: A Guide from ArcStone

The development of personas is crucial in web design and marketing strategy, yet it is often overlooked. We put so much time and energy into producing content, keeping our social media accounts active and driving traffic to our site, but do we even know if our efforts are effective for our audience? Or better yet, if any of […]