content-marketing-for-nonprofits

A simple guide to content marketing for nonprofits.

With each nonprofit client that comes through ArcStone’s doors, we encourage them to either start a blog or give their existing blog more attention. Now, we wouldn’t risk wasting nonprofit’s already slim budget and tight schedule if we didn’t truly believe in the value of content marketing. But at points, […]

nonprofit-branding

Nonprofit branding: 5 pieces to make your nonprofit brand work for you

Branding is not the hottest topic in the nonprofit sector. According to Standford Social Innovation Review, skeptics tend to see it as a “commercial pursuit of monetary gain” or they fear the pursuit of a strong brand will overshadow the pursuit of the greater good. In some ways, such opinions are admirable; […]

nonprofit-marketing-trends

Top ways to reach new volunteers & donors so far this year

You post on social media, send out newsletters and even sometimes write a blog, but times are changing and you’ve noticed these tactics just aren’t doing what they used to. That’s why Digital Marketing Philippines did a whole lot of research to help us all uncover what is working these days. Though B2B […]

nonprofit-branding

Considering a new nonprofit brand? Start here.

Rebranding is difficult – remember New Coke or The Hut? It’s unlikely that you do: those brands failed miserably. If you don’t roll out your rebranding campaign with a thoughtful plan, your initiatives will most likely fall flat or worse yet, damage your image and undo the positive work you’ve done. […]

trending-north-event

Learnings from #TrendingNorth – January Event by Ad Fed MN

Last night, my coworker Annie (business developer at ArcStone) and I attended the #TrendingNorth event hosted at The Social Lights, sponsored by Ad Fed MN. In a nut shell, we received a fresh zest of social media inspiration that might help your nonprofit as well. A common tendency of many of […]

nonprofit-development-trends-2017

Nonprofits get ready for 2017 – December Nonprofit Marketing News

I think we can all agree that 2016 has been an interesting year. As December winds down, we here at ArcStone and The Nerdy Nonprofit are trying to focus on our accomplishments of the past year. Below are a few of the nonprofit websites we launched for our partners in 2016 and […]

Our favorite nonprofit websites of 2017

Although you don’t have the most money or the biggest team, nonprofits do have a leg up when it comes to grabbing attention and pulling heartstrings. They have more potential for the most compelling Unique Value Propositions, calls to action, video content and the like. If you can somehow come up […]

Why voter turnout matters to your nonprofit

Seth Godin wrote a concise and powerful post on the importance of voting – not just for the general well-being of our democracy, but moreover, what it means to the nonprofit realm when people don’t vote. If we reason that we won’t vote because neither of the candidates are good enough, […]