Prepping for your new nonprofit website launch? How to get the word out.

nonprofit-website-launch-promotion

You’ve been stressing about this nonprofit website launch for months. There was so much time, money and energy spent, all in hopes that this website could have a major impact on your nonprofit. But you launched and nothing really seemed to change. In fact, your traffic has gone down!

First off, read about how this dip in traffic is totally normal and there are ways to help you minimize this tendency.

Secondly, it’s likely your frequent visitors have seen your redesign but didn’t have a way to tell you, so take comfort in that.

For the rest of the world, they need to be told about your nonprofit website redesign to take the time to come review it. How do you do this in a tasteful, effective manner?

8 ideas for getting your nonprofit website launch noticed

1. Tell the full story (well, at least most of it)

Launching a website is exciting from your perspective, but that’s because you’ve been part of the story behind why you needed a new site. If you could include your audience in on that narrative, they’ll likely feel more of an emotional pull towards the project. They could sympathize with your prior pains and be relieved to see them alleviated. As they navigate the site, they’ll be more curious about the various features as they see how problems were solved. You can explain this story via an email, blog post, infographic, video or a combination of the above.

2. Start with a soft launch

Everyone wants to feel like they’re a part of something exclusive. Your nonprofit is the same; gather a list of your biggest donors, most active volunteers and community members. Send out a note introducing your new site, stating that you’d like them to be the first to try it out. Walk them through why you made the strategic changes you did so they can feel like they’re included in they have insider information.

This will get you a good amount of visits right from the start and could make these supporters feel excited to share your site with friends and visit it more frequently.

Images source: Warren Camp Design

3. Get the whole nonprofit involved

It’s not just your communications team’s job to get this site out there. It affects your entire nonprofit, so everyone should take part. To make it easier for them, give them ideas. Encourage them to share it on their social networks, via their emails, during their phone calls with donors / volunteers / the community, and in their email signatures. The last idea could look something like this:

Chloe Mark
Digital Marketing Strategist
ArcStone
P.S. Our website is launched!! We can’t wait to see its impact on our cause. Take a look at the transformation [link to website here]

4. Give something away

So all these ideas are great, but sometimes people need a little extra incentive. This could include tickets to an upcoming event, a free item donated by a local business, free nonprofit merchandise or a free resource like a webinar. In order to win, have them come to a landing page on your new site and fill out their contact info. Here’s some advice on how to request donations for nonprofit giveaways »

5. Never neglect the opportunity to talk about your nonprofit website launch

It may get tiring to constantly bring up your new website launch at all your meetings and during phone calls, but in doing so, we promise it makes a difference. When people hear someone talk about a project that has tangible results, they are more likely to check it out. People like to see others excited about their work.


Best of luck with your redesign! We hope these ideas help you to see an increase in traffic right after your launch. If you need help with post-website launch SEO, social media strategy, Google Analytics setup or the like, contact ArcStone »

Enough New Year’s inspiration, time to get it all done (in 5 steps?) – January Nonprofit Marketing News

Seeing as your inbox has recently been flooded with several “top trends for the New Year” and other inspirational posts, we thought you might be feeling overwhelmed. We decided to simplify your main priorities down to five actionable steps.

january-nonprofit-news
Photo source: Angel Oak Creative

– The Nerdy Nonprofit – January 2017 – 


Here are 5 steps for…

1) Engaging donors, one step at a time

“…fundraisers that meet new donors and make asks without a plan usually find those donor relationships to be short lived.” Make your donor relationships last this year.

2) Sparking authenticity in your branding & messaging

Despite how personal it can be to partake in a nonprofit’s wonderful work, nonprofit branding and messaging can often feel impersonal. Find some ways to ensure you’re speaking authentically and connecting with your audience.

3) Increasing fundraising success

After so much fundraising during giving season, it’s good to reflect on some critical aspects of fundraising and take steps towards even more success this year.

4) Writing a newsletter that your members will actually read

You finally put the newsletter together and send it out, and you find out later, hardly anyone read it. Sound familiar? Write a newsletter that engages. Here’s how

5) Optimizing your nonprofit’s blog content (and finally seeing more traffic)

Have you verified your nonprofit site with Google, had Google crawl your posts, or tried the best SEO tools? If not, your blog isn’t as strong as it could be. Help your nonprofit be found online. 

Get personal: How to make your nonprofit branding feel more authentic

personalized-nonprofit-branding

Nonprofits are inherently personal. The entire purpose of your nonprofit is to serve those in need, which alone draws on peoples’ emotions. Moreover, working to gather support, you have to ask people to give you their time and money, another quite personal issue.

Despite this, many nonprofit brands can feel like any other big company – distant and impersonal. If not involved in your nonprofit already, a potential supporter or user of your services could easily overlook the wonderful people on your staff and the heart behind your organization.

How can a nonprofit brand feel personal and authentic?

1. Know your audience.

The first step we take with virtually everything we do at ArcStone is to understand who our client’s audience is talking to and why. If you can’t answer that question, you won’t be able to write content or design visuals in a way that will appeal to those you need to reach.

Start by walking through the first six steps of this infographic. It will help you answer some crucial questions about each of your audiences. Once you have an audience persona or two assigned to each of your different audience types, walk through the following steps.

2. Put yourself in an outsider’s shoes.

If you look at your nonprofit branding with the eyes of these personas, what do you see? Does your messaging feel like it’s coming from the real people at your organization or does it sound like what everyone else is saying? Do your social channels sound like conversations with followers, or are you just posting like a robot? How clearly does your nonprofit show the people and heart behind it?

3. Speak directly to real people.

Once you know who you’re talking to and how they might view you, you can speak to all of them more effectively. If you did a good job of mapping out your personas, you should be able to think of a real-life example that represents that persona and write as if you’re talking directly to them.

Throughout your website copy and blog, have content for each of these personas. Your donor section should speak to donors, your blog post about a volunteer event should speak to volunteers.

4. React and communicate authentically.

If possible, find people from your nonprofit that can post your blog content and share your nonprofit’s news on their social media accounts. If the content is coming from your team members, your nonprofit can better show your audience that real people care. You’re not just a large organization always asking for money.

It’s true that not every nonprofit team has enough bandwidth to assign a team member to each persona. If this is the case, make sure your main goal is to speak authentically from your nonprofit’s pages. Don’t just post messages about what everyone else is saying, but rather speak with truth and emotion.

Another huge step towards authentic branding is to avoid scheduling out a bunch of dry social media posts. Share your stories and content as if you’re talking to one individual rather than blasting the message out to the social world. If people interact with you in comments or messages, make sure to respond in a timely manner and to be thoughtful with each response. Show them you care and it’s far likelier that they’ll care about your nonprofit in return.

A bonus step would be to cultivate brand ambassadors which we talk about thoroughly in this post. This gives you more authentic voices interacting for you, and in the long run, could save you time.

5. Enjoy it.

Think about it: the brands that make us happy and show personality, are the ones that stand out to us. As Pierre Chandon, a professor of marketing at international business school INSEAD put it ““A brand that creates emotional joy is a rare thing” (Forbes, “The Happiest Brands in the World“).

Attending a social media event at The Social Lights this past month, this message of authentic joy was strong. As we spoke about at the event, if you are happy doing your work, and your main goal is to show that passion, people will gravitate to it. You won’t have to worry about your messaging and branding as it will develop naturally.

Still need some inspiration? I suggest looking through the “10 Nonprofits Employees Love to Work For.” You’ll see some pretty happy nonprofit employees and branding that portrays this. Across their social channels, they post messages as if they are your friend, just trying to keep you updated about the issue. Isn’t that what your should be?

Learnings from #TrendingNorth – January Event by Ad Fed MN

Last night, my coworker Annie (business developer at ArcStone) and I attended the #TrendingNorth event hosted at The Social Lights, sponsored by Ad Fed MN. In a nut shell, we received a fresh zest of social media inspiration that might help your nonprofit as well.

A common tendency of many of us is to log in to our social media accounts, post a few times in hopes our organization will sound awesome, check our follower count and then log out to pursue our lengthy to-do list.

Sadly, even if you take those 15 minutes each day, when you report on these efforts to your Board, you realize your time hasn’t made much of an impact. Your nonprofit’s voice was lost amongst the rest.

Seeing as there were hundreds of people in attendance the #TrendingNorth event last night, I think we can assume you’re not alone in this problem. We were hungry for some social media “umph” – not to mention literally hungry for burgers… shout out to My Burger.

And that’s just what we got – the room collectively rekindled our excitement for social media. With Peter Heidorn of Fair State Brewing Coop facilitating, we listened to six experienced and enthusiastic panelist. The audience was able to pick their brains on all things social media.

The major theme across all their answers was not in time-saving tools or growth hacks – which is what most social media content covers these days. Instead they all honed in on what inspires them and what our strategy should revolve around: authenticity. Read my favorite thoughts of the night from each panelist below…

1. Drew Gneiser, Social Media Strategist at The Social Lights put his advice like this: You don’t need to reach everyone. You need to reach the right people. Think about what they need, and help them out.

*This is a big one for nonprofits especially. Hone in on your audience, and reach out to them specifically rather than trying to reach everyone. Tell them meaningful stories about your nonprofit rather than asking for their money.

2. Spencer Barrett, Founder of Great Lakes Collection, really emphasized authenticity. He explained that as long as you do something you love and stay authentic in your social media strategy, it’ll come through to potential customers and they will want to be a part of it.

*This should be easier for nonprofits – you’re not trying to sell a product, you just have to show your love for your cause and illustrate to your audience why they should take part in it too.

3. “Stay human!” That was Katrina Wollet, Communication Strategist at General Mills, biggest assertion. She pointed out it’s not about getting more likes, but instead, you should focus on engaging.

*If your nonprofit’s goal is increasing your Facebook followers, maybe revisit it and focus on increasing the comments on your posts and the number of real conversations your team has over social. As much as you can show your organization’s people and write from a more personal place.

4. “If you haven’t found your community yet, build it.” Annie D’Souza, Founder of The Midwestival, reminded me that that’s really what social media is about – finding community.

*If your nonprofit is struggling to find an online following/community, you can build it yourself. Follow people and organizations that inspire you, reach out to people individually, and your community will start to grow.

5. Laura Rae Founder of Laura Rae Photography warned that people will know if you posted something just for the sake of posting it. Potential supporters will see when you’re merely trying to keep up with what’s trending rather than bringing your own thoughts to the table. Laura advised us to find a purpose. She brought it back to how everything stems from the simple question, “who are you?” and to use your answer to guide how you interact online.

6. “The more you are yourself, the more you are exactly where you need to be.” This was my favorite quote of the night, which came from Joseph Harris Co-Founder of Bodega Ltd. It goes beyond best practices for social media, however it resonated with me as I thought of how much of a struggle it can be to establish a voice and brand on social channels.

*If you simplify it down to remembering what your organization does and what you represent, your voice will eventually establish itself.

Image uploaded from iOS (2)
Another shoutout – The Great Lakes & their amazingly warm hats. Find yours!

Annie & I hope to see you at the next event! If you want to stay in the loop, check out our post on upcoming events in 2017.

For more help with social media take a look at these posts »

Nonprofit social media report – best practices before you present to your Board of Directors

nonprofit-social-media-report

Many nonprofit marketers see the value in social media as it builds your community in the digital sphere. However, many nonprofit Board of Directors may not see the value. A possible solution: A quick report that effectively shows the power of social media.

A two part post by Raissa Mendes on Medium illustrates how we can make this social media report happen.

To start your social media report:

1. Establish the criteria with which you’re reporting

First, focus on your goals on social media. Are they more big picture, such as gaining more followers and more traffic to your nonprofit website? Or, are they aimed at driving people to your donation page or engaging with a specific influencer or cause? Map out which numbers matter to you.

2. Determine how often you’ll report on your nonprofit’s social media

Don’t just say you’ll start more reporting and then do it when you find a spare moment every few months. Set a date on your Google Calendar that notifies you bi-weekly or monthly. Some ideas from Mendes includes weekly, every 28 days, every 90 days or every time you launch a new campaign. If your nonprofit is often sporadic in how often you allocate time for social media, you may want to stick with this last option as you will see the most in a targeted campaign.

As you continue building your report…

3. Figure out how you want to phrase your reporting to your Board of Directors

You can use comparative reporting = How something has changed from this month versus last month or the like. This is best for if your nonprofit is trying something new.

Actuality reporting = Look at one specific point in time. How much traffic is coming to your site from a specific post?

Campaign-based reporting = Determine if your campaign has performed well. Has it impacted donations or volunteer sign ups? Have you reached your goals?

Specific numbers your nonprofit can point to:

4. Volume of posts

Monitor how frequently you’re able to update your social media channels and website blog. Is there a positive correlation to this number and overall website traffic?

5. Clicks

The number of times a piece of content gets clicked on could indicate your audience’s interest in the content or the success of a factor like the title or image you chose. There are a few ways Mendes breaks down clicks:

a) Total clicks = “Sum the clicks from each post in a specific date range”

b) Clicks / post = “Total clicks / # of posts”

c) Clicks / followers = “Click per post / total # of followers”

6. Impressions

This is valuable to point out to your Board as it shows them how many sets of eyes are viewing your content. This may include people who haven’t even followed you on social media as many platforms reach beyond existing followers.

7. Engagement

This is one that may get foggy for any Board member who likes specific proof of your social media account’s effectiveness. Engagement includes clicks, shares, likes and comments; to any digital marketer, we know this means our audience is interacting with us, which eventually could lead to a donation or more involvement with your nonprofit down the funnel. However, you may need to explain how this correlates when you report to your Board.

Some interesting ways to track engagement numbers include engagement per post and engagement per follower. This can highlight if your effort to increase post frequency or number of followers directly correlates with how much interaction you get on your accounts.

8. Social Referral Traffic

It doesn’t take a Google Analytics expert to take a look at how much traffic is coming from social media to your website. Once you have this number, you can see how well your social media accounts are performing. If you are analytics-savvy enough to track how social media leads are moving through your site, and you see an increase in donation page visits or sign up forms, you know your social media accounts are taking flight.

What to do with all these numbers:

Now that you have a beautiful amount of numbers, take time each reporting period to draw some conclusions. When you put X amount of time into social media you get X amount of donations. When you invest X amount of your marketing budget into social media, you get X amount of traffic to your website. The more time you take to reflect, the more targeted and efficient you can be with your social media efforts down the road. Eventually, you can show your Board of Directors that the initial investment in social media means you can decrease spend down the road.

Need help setting yourself up with a healthy social media report? Contact ArcStone to speak with our digital strategists.

Holiday marketing prep guide for nonprofits – Part 1: Plan & Promotion Ideas

holiday-nonprofit-marketing-prep

“Have Yourself a Merry Little Christmas” may not be ringing through your ears quite yet, but the hope is that, with enough holiday foresight you’ll be able to sign it at the top of your lungs without worry of your nonprofit’s year-end fundraising goals.

Thank goodness for digital marketing giant, Hubspot, and its holiday content offer, “The Guide to Ecommerce Holiday Success.” And thank goodness for the Nerdy Nonprofit and how we’re about to break down this guide for nonprofit’s specifically.

Step 1: Ask Questions

  • What worked for your fundraising efforts last year? OR what should you definitely do again?
  • … and what didn’t? Rather, what should you definitely weigh heavily before repeating
  • Did you time your heightened efforts appropriately?
  • What is your fundraising goal?
  • Which social channel, content format and/or advertising method worked for your audience?

Step 2: Break all your nonprofit’s fundraising goals down into digestible pieces

As Hubspot reminds us, it’s much too overwhelming to accomplish all your goals all at once. Find ways to silo your goals and map out what you hope to accomplish when. One Hubspot recommendation that might really help is to break out the Holiday Season into several pieces…

  • Thanksgiving: Mon., Nov. 21st – Thurs., Nov. 24th
  • Black Friday: Fri., Nov. 25th – Sat., Nov. 26th
  • Cyber Monday: Sun., Nov. 27th – Tues., Nov. 29th
  • GIVING TUESDAY (our own edition): Tues., Nov. 29th
  • Christmas & Hanukkah: Thurs., Dec. 1st – Sun., Dec. 25th
  • New Years: Mon., Dec. 26th – Wed., Jan. 4th

Knowing what goals you hope to meet and at what point, will help this time of year feel more approachable. Moreover, uncovering what audience to target and via which digital network will help you be more efficient in your digital marketing efforts.

Remember this effort at this time of year is worth it! Especially if you target Giving Tuesday, you may see donations well beyond your goals. Check out this encouraging data regarding Giving Tuesday and its development since its initiation:

giving-tuesday-definition-statisitics
Data source: Wikipedia & Blackbaud

Step 3: Start some serious brainstorming

Now that you’ve established your nonprofit’s goals, timelines and focus, it’s time to get creative. We’ve discussed preparing for Giving Tuesday in a previous post, but how can we get creative with the entire season of campaigns?

Hubspot broke down a list of ideas to get the creative juices flowing, but let’s apply them to nonprofit’s specifically:

  • Take the idea of gifting and craft it for your campaign:

– Encourage your audience to give a gift to their loved one and also a gift to someone they might not know. Underline how valuable gift-giving is in general and then show how much a gift could mean to a stranger.

– Understand that your audience may be feeling stressed about finances and incorporate that into your messaging. You understand they may not feel they have extra cash as they buy presents for the family AND donate, so could their family decide to sacrifice a gift and give one to those in need?

  • Use the age-old marketing tactic of urgency:

– Even though donations are valuable all year round, use a countdown to remind your audience of timing. People often put off donating and doing good till later when they believe they’ll have more time and resources. Emphasize that the difference will be biggest if they make a donation now.

– Tie in some humor with last-minute shoppers. Are they a little late to getting to the store or sending that Christmas card? Well luckily it’s never too late to give a small gift with HUGE benefits to your cause.

  • Reward those who’ve helped:

– The holidays are perhaps the best time to be thanking your donors. For one, they deserve thanks. Likewise, hearing from your cause about how grateful you are and what a difference they made may help them feel inclined to donate again. The holidays are filled with anxiety as people want to gift their friends and family, and we often feel guilty when we can’t afford this or that or when we get too materialistic ourselves. Remind your donors of the good they’ve done and the true meaning of the holidays.

Step 4: Focus on email specifically

Maybe you haven’t been the best at reviewing your nonprofit’s current email marketing efforts (which you should be!), but if there’s any time you must, it’s now! During this season, potential donors and campaigners are receiving more salesy emails than ever, some of which leave them feeling dry and discouraged as the true spirit of the holiday is dampened. Your nonprofit has time to stand out – as long as you find the best subject line, the most concise and effective messaging and the easiest user experience possible.

Analyze your nonprofit email marketing effectively with the help of “Would YOU read your nonprofit marketing newsletter?

Step 5: Create a social media budget and AdWords campaign

Yes, email is the go-to tool as it’s effective AND affordable, but have a plan for your other channels as well. Facebook, Twitter and especially Google have free resources for nonprofits – take advantage of them in full throttle for your nonprofit’s holiday marketing. In the very least, we strongly encourage you to set up your Google AdWords campaign to gain $10,000 in Google Grant money.

Hubspot also provides you with several easy-to-use social media calendars.

Get strategizing and read Part 2 next!

Olympics + your nonprofit – August Nonprofit Marketing News

With so much focus on fundraising in the nonprofit world, we often forget to reflect on what to do before we ask for money. This post, “Nonprofit marketing isn’t all about the ask” with thoughts from Gary Vaynerchuk, may help you reassess your messaging goals.

More on what we found important to nonprofit marketers this month:

– The Nerdy Nonprofit – August 2016 – 


Fundraising: 3 Ways Nonprofit Board Members Can Tell Stories & Raise Money

From the Storytelling Nonprofit

It’s hard for board members to constantly try to raise money, so the more direction you can give, the better. [Read More]nonprofit-marketing-news


Social Media: What wording should your nonprofit use for LinkedIn vs. Google+? When? What format?

Infographic from MyCleverAgency

 A nonprofit’s guide to social media posts. [Read More]


Facebook: Even when your board doesn’t know it, building a Facebook community is worthwhile

Success story from Presbyterian Homes & Services

How their determination to focus on Facebook is paying off. [Read More]


Inspiration: Good Advice from Good People (for good nonprofit workers like you)

Thoughts from Olympians

How to crush self doubt. [Read More]


Inside ArcStone: ArcStonian Office Olympics

With our top office athletes + Nick’s video footage

Spoiler Alert: We will win the gold [Watch ArcStone Archery here]


the-nerdy-nonprofit-newsletter

What motivates people to take action for your cause? [Infographic]

Day to day, we often get caught up in many little things and neglect the bigger picture: what motivates us? Better yet, what motivates the people we work with and to whom we market towards? Same phenomena happens with your nonprofit. Donors, volunteers and the community at large says, “yeah, I’ll help and contribute to the greater good,” and they have the intention to do so. Then day to day they are too busy to remember to do something with that thought. Your nonprofit needs members, but how are they motivated to actually join? And what can you do to keep them motivated to stay?

Software provider and consultant company Abila conducted a study and came up with an in-depth infographic on what motivates people to be a member of a nonprofit. The data and visuals help clarify what is the reality behind motivation versus what many nonprofits assume it to be.

The infographic on nonprofit membership engagement covers…

  • The age people are most likely to sign up – are they ambitious millennials, or only taking time when they retire?
  • Why they might decide to opt out – was it what your nonprofit did, or their own personal life that got in the way?
  • The difference between why most organizations assume people sign up versus why individuals do sign up – what motivates them in the first place and on what is your nonprofit missing out?
  • What benefits each generation values from their membership. This is especially great for you if you have a content strategy based on audience (if not, check out this infographic). It also compares this to what organizations assume people value.
  • A spectrum of engaging vs. dull activities – what types of activities can your nonprofit do to engage their members?

Take a look at the full article here or click on the infographic below to see the larger image:

nonprofit-membership-engagement-strategies

Need help targeting your audience?

ArcStone specializes in audience persona development. Request a quote or set up a meeting with our team!

How to microblog on Instagram as a nonprofit

We’ve already established that as nonprofit marketers, there’s never enough time to keep up with the social media sphere. Luckily, there are a few shortcuts here and there. One such method of building your brand efficiently: the microblog via Instagram.

how-to-microblog

What is a microblog?

In short, the microblog is a short-form blog post. The user optimizes a social media site – such as Instagram – to share short updates and content relevant to their audience. Rather than taking a few hours to write out a full post, a microblogger / your nonprofit can share a quote, a quick update, a photo, infographic or video without a long introduction that a typical blog would necessitate.

And why Instagram?

Because Instagram operates around visuals, it’s ideal for quick and easily-digestible posts. How so?

a) It’s not as busy as Twitter and is not limited by characters.

b) Since it uses an algorithm similar to Facebook’s, if people care about your cause and they like and comment on related content, your content is more likely to show up in their feeds.

c) Millennials love Instagram. In fact, “Over half of all millennials use Instagram every single day” (Media Kix). If you’re nonprofit is seeking out that age group, leveraging a microblog may be key to your strategy.

d) Everyone seems to love visuals. “Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content – photos and videos – saw a 65% increase in engagement” (Hubspot). Seeing as microblogs on Instagram are largely comprised of a visual component, and your nonprofit is probably full of photos/content from your work, this makes it a powerful tool for your nonprofit.

Ways to begin microblogging:

1.Find your value proposition:

What does your nonprofit know a lot about? Most likely you’re highly informed on whichever cause your fighting for, even if you don’t stop to consider it. Share content from the field with a perspective that news stations don’t have. For the most part, people want to become more informed, even when they’re just passively scrolling through Instagram.

2. Share tips:

Not only is a list-based format more digestible, as you see on posts with tips, it can also be the best way to reach an Instagram audience. If you can have your visuals tell the story or inform the viewer quickly, you’ll get closer to the power of the microblog. In fact, 23% of Instagram users get their news on this app so it’s likely they’ll appreciate an update from your field (Pew Research Center).

3. Entertain:

The first two points being said, your posts don’t all have to be facts and figures. The whole idea of a microblog is that your posts are quick and frequent. And perhaps more importantly, Instagram was created for community and fun, more so than for products and marketing. If that means you post an update on your team’s latest staff party or a funny photo from a recent event, more power to you!

What to keep in mind:

1. Connect with your other content

Instagram is a strong tool for community-building, but it’s even more impactful if it connects users to your site and inspires them to take action. Remember to entice them to read your blog or follow up with a call to your organization.

2. Recognize your specific goals on this platform vs. others

Your goal is not necessarily the same here as it may be on your actual blog. Your site’s blog can revolve around in-depth content and case studies, while your microblog can be focused on getting people to read these longer posts or simply reminding people of your nonprofit’s presence.

3. Encourage interactions

If your nonprofit wants attention on Instagram, you should give it as well! Follow other nonprofits, recognize your donors and volunteers, comment on posts related to your cause and have something to say about the greater good.

A nonprofit’s guide to social media posts [Infographic]

Sometimes it’s tempting to hand all our social media accounts over to the youngest person on a nonprofit staff. They know social media better than you, right? The problem with that is they might not know your nonprofit as well as your senior staff does. Since establishing a strong voice on social media is huge for your nonprofit’s digital presence, we encourage you to involve someone on your nonprofit team who knows your nonprofit’s voice and mission in your social media strategy – even if this someone isn’t a social media expert.

Luckily, there’s plenty of resources to help the non-social-media staff of the world. Here’s an infographic that walks through the main social media channels and how to post on each. If your a social media novice, this is your new best friend! Even if you’re comfortable with the social sphere, check this out to make sure you’re optimizing each post.

Infographic credit: Unbounce & MyCleverAgency

nonprofit-guide-to-social-media

For more on targeting your audience on social media, listen to “Focusing your nonprofit’s social media efforts” – a podcast by ArcStone co-owners, David & Lisa.