content-marketing-tools-nonprofits

Our favorite nonprofit content marketing tools to speed up your workflow

In terms of time and money, most nonprofit marketers have very little to work with. So when we encourage nonprofits to focus on content marketing, we recognize that those two concerns will be the first to come up. That’s why we look towards the most time-saving and least costly tools […]

Educational_Nonprofits-tech

How to get your educational nonprofit into classrooms, without leaving the office

Educational nonprofits face some barriers when reaching their target audiences. Nonprofits, in general, are understandably wary of risk-taking since there are no stock options or investments to fall back on. Educational nonprofits are in a uniquely complex industry, with educational institutions showing restraint due to regulation and competition. As a […]

nonprofit-analytics

Your quick nonprofit analytics year in review – a must-do before 2018

We know the end of the year brings one too many to-dos to bring your nonprofit into next year. However, in order to move forward effectively, you also need to look back. This is especially true for your website. Don’t waste another dime promoting it, adding content or even having […]

nonprofit-budgeting-app

6 Nonprofit budgeting apps to help better manage funds

The nature of nonprofit work makes it especially important to stay on top of a budget. Fortunately, there are some purposeful apps that make this easier to manage, without taking too much out of your accounting budget. 1. Pennies This user-friendly iOS app lets you set a budgetary goal and an […]

donor-retention-CRM

How investing in a nonprofit CRM can increase donor retention

The choice regarding whether or not to invest in a CRM for your nonprofit is a tough one. They are expensive systems in terms of monthly subscription rates alone, but on top of that, they take training and implementation time. We actually deep dive into questions to ask if you’re […]

nonprofit-crm

Is it time for your nonprofit to invest in a CRM?

For starters we should put this out there: we can’t answer the question above for you. Only your team knows where you’re at when it comes to bringing in new donors and managing current contacts. Only your team can assess whether or not a CRM tool is worth its weight […]

nonprofit-web-forms-best-practices

The science of web forms and why nonprofits need to master it

Web forms are handy ways for organizations to capture insights about users, but research shows there are science-backed principles about web form construction and how to create them for maximum effectiveness. In the nonprofit sector, web forms are also useful for donation collection purposes. Below, we’ll examine some of the […]

utm-parameters

Why your nonprofit should use UTM Parameters to track campaigns

Several nonprofits we work with are just starting to take advantage of all the data Google Analytics offers. Once they do, they realize just how valuable it is and how much more quickly they can make informed decisions. To keep you on top of the latest in digital marketing, we […]