We’ve all heard of a text-to-give campaign and how it can be hugely beneficial for your nonprofit. However, before committing to a mobile fundraiser, we recommend fully hashing out the details to determine if this method is the right fit. We’ve listed some pros and cons for you to consider.
Be sure to download the MobileCause infographic, “Text to Everything,” if you’d like additional insightful stats and tips.
- Organizations like MobileCause, mGive Foundation or the Mobile Giving Foundation act as a broker between the donor and the nonprofit, easing the process.
– Benefit to donor: They don’t need to enter a credit card number, fill out a form, or remember to send a check – the charge is placed on their cell phone bill.
– Benefit to nonprofit: Since the donor doesn’t have as many steps to go through, they might take action more quickly. In this way, the nonprofit doesn’t have to invest as much energy in to getting in front of them and leading them through the donation process.
- With the great majority of adults owning a phone and using it to text, this platform has a wide reach.
In the last 20 years text messaging has become the most popular form of communication in the world. Unlike voicemails, emails, and social media posts, text messages guarantee that your message is seen. – MobileCause
– Benefit to donor: Although some might feel annoyed when they receive a text message, at least it’s not another email or voicemail which are both still more common for sales people than text. In fact, 3 out of 4 NPO supporters actually appreciate the text messaging (MobileCause). They can also easily unsubscribe without even clicking on a link – they simply have to reply with something like “STOP.”
– Benefit to nonprofit: Less of the marketing budget is spent on managing email campaigns, promoting a fundraiser on social media, or even planning big galas and large-scale fundraisers.
- Delay: There can be a delay between payment and the processing, up to 90 days.
- Cost: Depending on the service, there can be large transaction fees, up to 5-10% of the donation.
- Small Amount: With this method, you’re limited to smaller donation amounts, so it might not be a good fit if you’re hoping to reign in large-scale donations
- Lack of follow-up: Unlike online or mail-in donations, when a donor has to give their contact information over in order to complete a donation, with mobile all your nonprofit has for contact info is a cell phone number. Also, the text doesn’t leave as much room for them to take a next step as there would be on a landing page. It’s harder to get them to continue to check in online and become a regular donor or volunteer.
The pros and cons show that for certain fundraisers this could be a near perfect fit, while for others, it won’t suffice. Take time to determine your goals and figure out which negatives are worth it for all the benefits. For more ideas on how to improve your text-to-give campaigns, download the infographic below.