What motivates people to take action for your cause? [Infographic]

Day to day, we often get caught up in many little things and neglect the bigger picture: what motivates us? Better yet, what motivates the people we work with and to whom we market towards? Same phenomena happens with your nonprofit. Donors, volunteers and the community at large says, “yeah, I’ll help and contribute to the greater good,” and they have the intention to do so. Then day to day they are too busy to remember to do something with that thought. Your nonprofit needs members, but how are they motivated to actually join? And what can you do to keep them motivated to stay?

Software provider and consultant company Abila conducted a study and came up with an in-depth infographic on what motivates people to be a member of a nonprofit. The data and visuals help clarify what is the reality behind motivation versus what many nonprofits assume it to be.

The infographic on nonprofit membership engagement covers…

• The age people are most likely to sign up – are they ambitious millennials, or only taking time when they retire?
• Why they might decide to opt out – was it what your nonprofit did, or their own personal life that got in the way?
• The difference between why most organizations assume people sign up versus why individuals do sign up – what motivates them in the first place and on what is your nonprofit missing out?
• What benefits each generation values from their membership. This is especially great for you if you have a content strategy based on audience (if not, check out this infographic). It also compares this to what organizations assume people value.
• A spectrum of engaging vs. dull activities – what types of activities can your nonprofit do to engage their members?

Take a look at the full article here or click on the infographic below to see the larger image:

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