Enough New Year’s inspiration, time to get it all done (in 5 steps?) – January Nonprofit Marketing News

Seeing as your inbox has recently been flooded with several “top trends for the New Year” and other inspirational posts, we thought you might be feeling overwhelmed. We decided to simplify your main priorities down to five actionable steps.

– The Nerdy Nonprofit – January 2017 – 

Here are 5 steps for…

1) Engaging donors, one step at a time

“…fundraisers that meet new donors and make asks without a plan usually find those donor relationships to be short lived.” Make your donor relationships last this year.

2) Sparking authenticity in your branding & messaging

Despite how personal it can be to partake in a nonprofit’s wonderful work, nonprofit branding and messaging can often feel impersonal. Find some ways to ensure you’re speaking authentically and connecting with your audience.

3) Increasing fundraising success

After so much fundraising during giving season, it’s good to reflect on some critical aspects of fundraising and take steps towards even more success this year.

4) Writing a newsletter that your members will actually read

You finally put the newsletter together and send it out, and you find out later, hardly anyone read it. Sound familiar? Write a newsletter that engages. Here’s how. 

5) Optimizing your nonprofit’s blog content (and finally seeing more traffic)

Have you verified your nonprofit site with Google, had Google crawl your posts, or tried the best SEO tools? If not, your blog isn’t as strong as it could be. Help your nonprofit be found online.