The Right Social Media Networks for Your Nonprofit

The options for social media platforms these days seem endless, but there is probably only a handful of them that really fit your nonprofit and your target audience. The best advice our marketing manager Joli has is to pick only a few. Let’s review her description of the top social platforms. Then we’ll point to some resources that will help you pick the right social media networks for your nonprofit.

With this table as a reference, consider your audience and which platforms suit them best. From there, focus on one or two of these as you get started. Once you feel you’ve gotten a handle on those, you can consider trying others. Set up a documented content marketing strategy so you can study how these are performing. Lastly, do NOT forget to monitor – read about the importance of this in ArcStone’s blog, “A Huge Social Media Yikes.”

If you are just getting started with understanding your audience or generating content around these personas, we recommend you read our ebook, “A Nonprofit’s Guide to Audience Persona Development.”