Nonprofit WordPress Site Design Before and After – Simpson Housing Services

Before meeting ArcStone, Simpson Housing Services had developed a strong nonprofit, with much-needed services for their community. They even had an exciting new logo and had undergone a rebranding process to keep their image consistent across the board. However, their site was still behind.

The outdated aesthetics didn’t match the new branding. The functionality suffered as it wasn’t mobile-friendly, contained too much content and didn’t work well with their volunteer and donation platforms. Lastly, the lower-quality photos (sometimes even stock photos) didn’t highlight the authenticity of the organization.

Before WordPress design:

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That’s where ArcStone came in. Knowing the factors above, we decided the WordPress platform would be the best fit for both the design and the usability. We also decided it was necessary to put a good amount of focus on utilizing Simpson’s professional photos and designing the site around featuring Simpson’s people.

After WordPress design:

 – homepage –

– footer – 

So how do we approach such a project? With each redesign ArcStone does, we closely study a nonprofit’s audience and focus on designing the site around what those users would want. From there we work with the organization to synthesize content and reorganize or establish their blog. As seen with Simpson, we also make it easier for the organization to get into the the site so they can quickly make changes to site content.

If you’re curious about how WordPress works for nonprofits, consider downloading the recent Idealware report – “The Landscape of WordPress for Nonprofits.” It’s free and walks you through what your nonprofit might go through during a redesign, what questions you should consider, and what other resources you have. If you’re considering working with ArcStone, contact us today.