How to Get Your Non-Profit Marketing Off to a Fast Start in 2020

If there’s one thing that’s certain in marketing, it’s that things will change. There are always new ways to reach consumers, and for-profit marketers stay ahead of those trends. For nonprofits, though, the competition is no less fierce. In fact, it seems like every year there are more organizations vying for donors’ hard-earned dollars.

In 2020, technology, particularly artificial intelligence, will continue to influence the way marketers structure their campaigns. As you plan upcoming marketing efforts, here are a few things you can do to make 2020 your best year ever.

Use Video

In recent years, nonprofit marketers have realized the value of storytelling in reaching potential donors. One of the best ways to reach consumers in 2020 is through video, which allows you to make an emotional connection with your audience. Consider profiling people involved with your organization, whether it’s the volunteers or the people whose lives the donations touch. If your social media followers feel invested in your organization, they’re more likely to give when the time comes.

Use Sentiment Analysis

Marketers have access to more tools than ever. One of those tools measures “sentiment” based on social media posts about a brand. But although you can automate the process, you can also take a look at those mentions yourself. Even if you’re using sentiment analysis software, combine it with your own judgment. Over time, you’ll find you develop a better understanding of your own audience.

Think Local

Getting attention in a chaotic media year can be tough, particularly if you’re striving for national exposure. This year, more than ever, narrow your marketing efforts to a small, localized audience, whether it’s within a niche or by geographic location. Even if your nonprofit is national, each local group can gain traction by promoting their efforts in community Facebook groups or at in-person events.

Integrate Voice Search into Fundraising

Nearly 40 percent of the U.S. population now uses voice search rather than typing in their queries. That means marketers need to adjust their SEO efforts. For nonprofits, it also means finding ways to make it easy to donate or sign up to volunteer using voice. A donor may simply say, “Alexa, donate $100” to your charity rather than tracking down your donation page. Make sure you connect up to services like Alexa Donations to avoid missing out.


Think About the Journey

In 2020, successful brands think about the customer journey, rather than going for a one-time purchase or donation. Your marketing strategies should include efforts like email sequences, retargeting, and personalization to reduce the number of interested supporters who drift away. When a potential donor leaves your site, this type of marketing sends a later reminder that could result in a donation.

Marketing is always evolving, but it’s easier than ever to keep up with the latest approaches. By monitoring the top trends from one year to the next, your nonprofit will be able to remain competitive.Like these tips? We have plenty more on our blog. Visit now for some great tips to help you boost your own nonprofit’s marketing efforts.