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Get your lower-budget audience involved on Giving Tuesday

As a nonprofit, of course you want donations on Giving Tuesday, and a lot of your attention goes towards that. However, according to the independent sector, the financial value of a volunteer working in the U.S. is $23.07 per hour. Moreover, volunteers are twice as likely to donate as non-volunteers (GiveGab Blog). This goes to show, it’s a financially-sound investment to find ways to get people involved without their cash. Mashable posted “How to make an impact on Giving Tuesday when you’re strapped for cash” by Katie Dupere, and we thought we’d share some of her ideas.

What can you encourage your audience to do on Giving Tuesday, besides donate?

1. Make actual plans to volunteer

Encourage your audience to make concrete plans to volunteer. Rather than just saying they’ll do it eventually, they can take a pledge on Giving Tuesday to volunteer that month or volunteer on they day itself.

Resources: Giving Tuesday’s website, VolunteerMatch, or Mashable’s post on how to find volunteer opportunities online.

2. Offer their skills

If you’re like many nonprofits, you are likely understaffed, leaving you with a need for volunteers specialized in marketing, design or finances. Even an upcoming event with a talented knitter or singer could be beneficial. Encourage people to donate their skills over their dollar.

3. Create their own fundraiser page

One of the reasons nonprofit charity:water is a four-star nonprofit on Charity Navigator is largely due to their ability to have people fundraise for them. Anyone with a Facebook page can do this. Teach them how with Facebook’s help.

4. Try out an easy tech hack

VocaliDTab for a Cause, and Freerice are all tools that can help an internet user raise money over time. They can simply browse the web and still help fundraiser for your nonprofit.

5. Speak up for your cause

Maybe the current reader of your nonprofit’s content doesn’t have any cash to spare, but it’s likely they know at least one person who does. This one person might not know about your charity, even if it’s a cause they could get behind. Encourage your audience to simply retweet or share your message. Challenge them to retweet your #GivingTuesday post.

Check out how the U.N. Foundation is challenging their users to get involved on social media.


As you navigate Giving Season and Giving Tuesday, don’t forget the folks who would love to help, but don’t see the many ways in which they can give.