A nonprofit’s guide to social media posts [Infographic]

Sometimes it’s tempting to hand all our social media accounts over to the youngest person on a nonprofit staff. They know social media better than you, right? The problem with that is they might not know your nonprofit as well as your senior staff does. Since establishing a strong voice on social media is huge for your nonprofit’s digital presence, we encourage you to involve someone on your nonprofit team who knows your nonprofit’s voice and mission in your social media strategy – even if this someone isn’t a social media expert.

Luckily, there’s plenty of resources to help the non-social-media staff of the world. Here’s an infographic that walks through the main social media channels and how to post on each. If your a social media novice, this is your new best friend! Even if you’re comfortable with the social sphere, check this out to make sure you’re optimizing each post.

Infographic credit: Unbounce & MyCleverAgency

For more on targeting your audience on social media, listen to “Focusing your nonprofit’s social media efforts” – a podcast by ArcStone co-owners, David & Lisa.