In order to comply with GDPR, Google is going to delete specific Analytics user data after a new default period of 26 months. Read more about GDPR and Google Analytics here.
Tracking conversions and automating this process, is hugely beneficial for nonprofits. Phil Frost helps us with Google Analytics Goals setup.
The end of the year for nonprofits is jam-packed with to-dos, but this one should be near the top of the list. Conduct a quick nonprofit analytics review.
If nonprofit blogging doesn’t seem to be working to engage your audience, look at these spots to make some improvements and optimize your nonprofit blog.
UTM parameters allow your nonprofit to more fully understand your audience’s behavior and how your campaigns are going. Get started with this simple guide.
Understanding website performance metrics is essential to your nonprofit. It can make or break your strategy. Just be careful not to misinterpret your data.
What’s driving donations and what isn’t? Why do some volunteers signup through your online form while others do not? Is your message getting across to the right audience? Read more to get the scoop!
Nonprofits must know their users in order to understand what’s working on their website. Google Analytics makes this possible with the User Explorer Report.
It’s not enough to just set it up – we want to show you ways you can be doing more with Google Analytics for nonprofits. Read more!