Why Read the Nerdy Nonprofit?
We (ArcStone) started the Nerdy Nonprofit after noticing a gap in digital strategy and the need for a better nonprofit marketing resource.
There is a lot of content out there focused on one-off tactics and tricks to help with aspects such as growing your Facebook following or writing a better newsletter. However, as a client of ours pointed out, it is unclear what social networks they should even be on and the true value of a newsletter.
With this in mind, we set out to create a nonprofit marketing resource center: driven first by strategy and asking the right questions, and then following up with real tactics and methods to measure your results. Because we are part of a digital agency that works with many nonprofits, much of the content is based on our own learnings, challenges and successes in the nonprofit sector.
At the end of the day, we hope you enjoy the content, take action, and share with others. Please feel free to provide feedback or tell your own story in the comments.
Take a look at the work ArcStone has done with nonprofits and reach out if you’d like to hear more!
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