Although Minnesota Masonic Home had a lot of traction offline, their online presence was limited. That’s why this nonprofit called on ArcStone to build them a site on which they could depend.
They knew the effort would be worth it, seeing as their previous site was causing the organization more trouble than anything. For their internal team the amount of work it took to make changes to current content and to add in new blogs and the like was always a challenge. Perhaps more importantly, the site’s navigation was a challenge for users and wasn’t mobile-friendly, causing high bounce rates and definitely not drawing people to their home.
As ArcStone embarked on this project, they mapped out their priorities:
- Emphasize the beauty of the newly built Masonic Home
- Highlight the compassion of employees and the care they give
- Show all the different service offerings available to a tenant
How do we approach a project like this?
- Use a WordPress platform – read more on why we continually go back to WordPress as our CRM.
- Gather high-quality images from the organization and then design the site with those in mind – read more about our designer’s approach in an interview with her.
- Study who the audience personas might be – read more in our ebook: Nonprofit Audience Persona Development.
- Create a design that’s right for their audience. Take a look at the text feature as seen by the header in the image below; this allows users to adjust the font size which is especially great for this older generation
- Optimize the site so that services are easy to find and show up in search results – read more about the State of SEO
Want the ArcStone team to build you a custom WordPress site? Get a free quote for your next project! We recently partnered with Idealware to understand the relationship between WordPress and Nonprofits – download a report on this here.