Marketing Foundations

Before driving engagement online, you may need a better marketing foundation

When we ask nonprofits about their future digital goals they usually have some similar components in their answers… engagement and awareness. Engagement and awareness typically align with increased marketing activity and promotion of your mission and story. Increased engagement online is great, but one thing to consider before diving into […]

giving tuesday

#GivingTuesday is Coming! Are You Ready?

November is here and the holidays are coming. Depending on who you ask, the holidays conjure up many different things. The shoppers among us set their alarm clocks so they could get in on the best Black Friday deals. Thankfully, the pendulum has swung back the other way and many […]

Content Marketing for Scrappy Nonprofits

Content Marketing for Scrappy Nonprofits

There are approximately 1.5 million nonprofits in the United States alone, according to the National Center for Charitable Statistics (NCCS) and this number is increasing every day. With so many nonprofits out there, how can your organization stand out from the rest? Building awareness is essential to getting your nonprofit […]

An Interview with Helen Dannelly

Running a Successful Giving Campaign:
An Interview with Helen Dannelly

Nonprofits face greater challenges than ever as they strive to compete in a tech-driven world. For The Nerdy Nonprofit, this means reinventing the way nonprofits interact with potential donors. For Helen Dannelly, an experienced nonprofit development professional, the transition has been fascinating. Recently, Dannelly spoke to The Nerdy Nonprofit about […]

WordPress and Nonprofits | Next in Nonprofits Podcast

Recently I had the opportunity to sit down with Steve Boland of Next in Nonprofits to discuss WordPress. I loved this topic because the landscape of website CMS’ is quite confusing, but WordPress can be a great choice for most nonprofits, regardless of size or budget. A few of the […]

Nonprofit Utopia, a New Community for Nonprofit Leaders

As more baby boomers retire and millennials come up through the ranks, we’re seeing a changing of the guard and new leaders in the nonprofit sector. That’s why Valerie Leonard founded Nonprofit Utopia. Leonard views this as an opportunity to create a space where individuals working in the nonprofit space […]

Nonprofit-Website-Design-MENTOR

A shared WordPress framework cuts costs for MENTOR and affiliates

The ArcStone team originally sat down with MENTOR MN (formerly the Mentoring Partnership of Minnesota – MPMN) at the beginning of 2016. We reached out because we had just designed and launched the local Big Brothers Big Sisters website and thought there may be a fit. At the time, MPMN was just starting to […]

GDPR & Google Analytics

GDPR and Google Analytics Data Retention

If your nonprofit uses Google Analytics to track your website’s performance and visitor behavior, you most likely received this message. Dear Google Analytics Customer, We recently sent an email introducing new data retention controls that allow you to manage how long your user and event data are stored by Google […]

ideas to keep summer productive

How your nonprofit can still be productive this summer

Many businesses struggle to stay productive in the summer. With school out, family trips, new sports, better weather—it’s no wonder you don’t want to sit at your desk. Some businesses go with “summer hours” but we all know that’s a bit more challenging in the crazy nonprofit world. Instead of […]