2016 Design Trends for Nonprofits – 3 Changes to Consider

The trends in web design are ever-evolving and it can be a challenge to keep up with the best. Yet the importance of an appealing website is ever-growing. This is especially true as a nonprofit that is trying to draw in a vast audience – the donors, volunteers, those in […]

nonprofits-using-google-analyics

Nonprofits Using Google Analytics – Get Tracking with the Right Metrics

As a nonprofit with many different types of users on your site (donors, volunteers, users, communities), knowing who is on your site, where they came from, and what their behavior on your site looks like is essential. Nonprofits using Google Analytics are one step closer to understanding these aspects, but some fail […]

nonprofit-newsletter

Would YOU Read Your Newsletter? Best Practices for Nonprofit Email Marketing

For nonprofits marketers, creating a newsletter takes time and doesn’t seem to deliver much value. Recipients don’t always appreciate the newsletter because either they never opted in to receive it or the content isn’t relevant to them. However, I firmly believe that email marketing is one of the most underutilized marketing channels […]

How To Handle Negative Reviews Online, as a Nonprofit Organization

Who would have thought that someone could say something bad about a well-intentioned organization? It happens – especially since nonprofits support causes that can be controversial and especially since social media is an easy platform to use for negative speech. No matter our surprise, nonprofits have to deal with the comment […]

Getting Started with a Documented Content Marketing Strategy

A recent report from Blackbaud and the Nonprofit Content Marketing Institute reveals that only 25% of nonprofit professionals have a documented content strategy. Why do we find this problematic? – Success with inbound marketing drops with the nonprofits who don’t document their content strategy – “52% of those with a […]

Fun & (mostly) Free Tools for Nonprofits: 5 Sites to Create Your Own Font

As a nonprofit, it’s not a bad idea to take advantage of affordable, if not free, tools, especially when they help provide originality to your site and social posts. One method to improving your creativity? Font. A method to improving your font’s originality? Creating your own. That’s why we’d like to review a few […]

SEO Tips for Nonprofits – Setting Up a Nonprofit Keyword Strategy

Why the need for SEO tips for nonprofits? Think about the following… How do people find your nonprofit online? What are people looking for and how does your nonprofit come up in their search results? We may not like to face it, but there’s no magic way around SEO: a nonprofit’s traction […]

What’s Giving Tuesday All About?

We’ve survived the rush of Black Friday – even with the hundreds of spammy emails and overwhelming feeling of guilt that we missed out if we didn’t get up at 3am for the greatest deal. We’ve even made it through the stress of crunching in credit card numbers and searching the […]

Google Featured Snippets for Nonprofits

You may have noticed on a Google Search Results page, that often times the first answer is in a rectangular box (as seen below). This is what the folks over at Google call a “Featured Snippet.” Read on to learn how Google featured snippets for nonprofits work and the way you might receive this placement. […]